ABM Outbound Manager

About SmartWinnr  

SmartWinnr is an enterprise-grade sales enablement platform that helps organizations build sales readiness through AI sales roleplay, coaching, and certification at scale. The platform serves Fortune 500 clients including Boston Scientific, Johnson & Johnson, and AstraZeneca, along with other major companies such as Abbott, Medtronic, HDFC Life, SBI Life, ICICI Prudential, and Aditya Birla to boost sales productivity. SmartWinnr has earned recognition from G2 as one of the top 50 sales products for two consecutive years, based on authentic customer reviews and feedback.

Job Role: ABM Outbound Manager

Job Location: Hyderabad (On-site)

About the role:

SmartWinnr is a revenue enablement platform for life sciences, serving pharmaceutical and medical device companies. Our customers include some of the largest life sciences organisations in the world, and most of our revenue comes from the United States.  

We are building an account-based program across cohorts: enterprise pharmaceutical, enterprise medtech and medical devices, and the mid-size specialty companies in both. The accounts are named and the entry points are mapped. What is missing is someone to build and run it.  

This is a senior individual contributor role. We need someone who writes the sequences and sends them, not someone who manages people who do. Team building comes later, and this person would be first in line for it.

What you will own

• The account-based program. Each cohort with its own entry logic, buying committee and message. Building the lists, writing the sequences, running the campaigns, and reporting on what happens.
• Event follow-up. We attend and sponsor major industry conferences and run our own. Turning the contacts we meet there into conversations is a significant part of this role.
• Multi-channel orchestration. Email, LinkedIn, and paid where it helps. The buying committees we sell into run to twenty people, so single-channel outreach does not work.
• Working with sales. Agreeing target accounts, defining what a qualified meeting is, and making sure what we generate actually gets worked.
• Measurement. Owning the numbers for the program and being able to defend them.

What the first 90 days look like

• 2 to 4 cohorts live, with sequences running against named accounts.
• A repeatable event follow-up process, running against our most recent conferences.
• A target account list built and agreed with sales, not handed to them.
• Reporting that shows which cohorts, messages and channels are producing meetings.

What we are looking for

• Five or more years in account-based marketing, demand generation or outbound.
• You have personally built and sent sequences. We will ask to see one and talk through why it was written that way.
• Experience with enterprise deals: long cycles, multiple stakeholders, named accounts. Volume mid-market outbound is a different skill and does not transfer cleanly.
• You work well with sales. This role fails if sales does not trust what you send them.
• Hands-on with the tooling. HubSpot, Apollo or equivalents. You will be in the systems yourself.

Useful but not required

Experience selling into life sciences, healthcare or another regulated industry. Event-led demand generation. Familiarity with intent data and website de-anonymisation tools.

What this role is not

It is not a people management role to begin with. It is not a brand or content role. And it is not a paid media role, though you will use paid channels where they support the program.

Things worth knowing before you apply

You will be based in India working on a United States market. Some overlap with US hours is part of the job, particularly around events and campaign launches.