Marks, part of the Propelis Group, Marks is a consumer experience agency creating engaging moments across the entire brand spectrum—from brand design and packaging, to content and consumer connections. We are a collaborative global network of 1,900+ team members across 25+ studios and 20+ countries, partnering with some of the world’s most recognized brands to solve complex business challenges through design, strategy, and craft.
POSITION SUMMARY:
The Account Director, Commerce is the primary client lead for assigned commerce accounts, responsible for guiding digital shelf content programs from opportunity and scope definition through creative production, delivery, and optimization.
This role partners closely with Digital Shelf Strategy, Search & Discoverability, Creative, Copy, Program Management, Operations, and Photography Studio teams to translate client business needs into clear recommendations, actionable scopes, and high-quality retailer-ready content.
The ideal candidate brings direct experience with digital shelf and retailer content, including PDP optimization and scaled content production. This is a client-facing leadership and account role focused on driving content excellence, strategic guidance, and seamless creative delivery. The successful candidate is a proactive relationship builder, skilled communicator, and strong operator who can lead complex Commerce engagements, navigate highly matrixed organizations, align cross-functional stakeholders, and identify opportunities to drive organic growth.
CLIENT CONSULTING & ACCOUNT LEADERSHIP:
- Serve as the primary day-to-day client lead for digital shelf content and creative engagements.
- Build trusted relationships with stakeholders across eCommerce, Brand, Marketing, Sales, Shopper Marketing, and Content teams.
- Consult with clients on retailer content challenges and opportunities, translating business priorities into clear recommendations and action plans.
- Guide client conversations on PDP content, search and discoverability, conversion-focused creative, content governance, and scalable ways of working.
- Lead status meetings, planning discussions, project reviews, and presentations with clarity and confidence.
- Anticipate client needs, resolve ambiguity, surface risks, and align stakeholders on decisions and next steps.
ACCOUNT PLANNING & GROWTH
- Lead the development of scopes of work for digital shelf strategy, content optimization, creative production, and ongoing content programs.
- Translate client requests into clearly defined deliverables, assumptions, revision parameters, timelines, resourcing plans, and pricing.
- Partner with Strategy, Creative, Production, Program Management, Operations and Photography Studio teams to validate the approach and ensure scopes are achievable and profitable.
- Manage scope boundaries and change requests, clearly communicating impacts to cost, timing, resources, and contracts.
- Oversee budgets, forecasts, account profitability, and delivery performance across assigned accounts.
- Identify opportunities to expand client partnerships by connecting business needs to relevant digital shelf and content capabilities.
- Support the development and execution of client roadmaps, account plans, and growth initiatives.
CREATIVE PRODUCTION & CROSS-FUNCTIONAL LEADERSHIP:
- Orchestrate multidisciplinary teams across Digital Shelf Strategy, Discoverability, Copy, Design, Production, Operations, and Delivery.
- Provide clear client and business context so strategy and creative teams can develop effective retailer content solutions.
- Partner with creative and production leads to establish workflows, review paths, roles, responsibilities, and quality expectations.
- Guide work from brief through final delivery, ensuring recommendations are implemented accurately and content is aligned to brief and retailer requirements.
- Balance quality, speed, scale, and efficiency across multiple brands, retailers, deliverables, and concurrent workstreams.
- Facilitate decisions and remove roadblocks, connecting clients with subject matter experts.
DELIVERY & ACCOUNT PERFORMANCE:
- Maintain accountability for account health, client satisfaction, delivery quality, financial performance, and stakeholder alignment.
- Partner with Program Management and Operations to oversee timelines, dependencies, resource planning, risks, and delivery status.
- Monitor account performance and operational health, proactively addressing risks and dependencies.
- Maintain accountability for account profitability, delivery performance, and client satisfaction.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
- 7+ years of experience in account management, client services, consulting, or agency environments, with direct responsibility for commerce content or digital shelf programs.
- Demonstrated digital shelf knowledge, including experience with retailer PDP content, product content optimization, search and discoverability, and retailer content requirements.
- Experience leading or partnering closely with copy, design, creative production, photography studios, program management, and operations teams.
- Proven ability to consult with clients, shape recommendations, and translate complex needs into clear plans and decisions.
- Hands-on experience developing and managing scopes of work, estimates, budgets, timelines, assumptions, revisions, resource plans, and change requests.
- Experience serving as the primary client contact for large or complex accounts and coordinating multiple workstreams.
- Strong commercial acumen, communication, presentation, problem-solving, and stakeholder-management skills.
- Ability to manage multiple brands, retailers, deliverables, and priorities in a fast-paced, matrixed environment.
- Exceptional communication, presentation, problem-solving, and relationship-building skills.
PREFERRED EXPERIENCE:
- Experience with digital shelf content for major retailers such as Amazon, Walmart, Target, Kroger, Instacart, or other retailer platforms.
- Familiarity with retailer content formats and workflows, including titles, bullets, descriptions, enhanced content, image carousels, brand stores, content syndication, and content governance.
- Experience within CPG, retail, commerce, or an agency supporting scaled retailer content programs.
About Propelis: Propelis is a portfolio of global marketing services and technology companies with a combined legacy of 150+ years , 2,000+ clients , 9,000 employees , and operations across 30 countries. Propelis provides the scale and support of a global organization while preserving the unique culture and identity of each company in its portfolio. For more information visit:
EEO Statement: We are proud to be an equal opportunity workplace. All employment is decided on the basis of qualifications, merit, and business need. We offer equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, age, disability or any other characteristic protected by federal, state or local law. Equal Opportunity Employer Minorities/Women/Veterans/Disabled.
We strive to make our employment website and application process accessible to all users and applicants. In doing so, we provide reasonable accommodations to applicants with disabilities. If you have a disability and require a reasonable accommodation or assistance completing the application process, please contact a member of our Human Resource Team.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $115,000 - $125,000 USD annually. Ultimately, in determining pay, we will consider the successful candidate’s location, experience, and other job-related factors.
Group benefits currently include a selection of health care plans with prescription drug coverage, dental plan, vision plan, basic and supplemental life insurance, a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection, short/long term disability and 401(k) Savings Plan.