Ad Trafficking & Marketing Coordinator
Location: Midtown Manhattan, New York, NY
Schedule: Hybrid, with WFH Fridays
Contract: 12-month W2 contract
Pay Range: $28-35/hr.
Position Summary
We are seeking an Ad Trafficking & Marketing Coordinator to support advertising trafficking, broadcast format execution, and commercial marketing initiatives within a dynamic Local Media business.
In this role, you will help ensure the accurate and effective execution of advertising, sponsorship, and marketing commitments while supporting efficient workflows across linear, streaming, and emerging media platforms. You’ll serve as a key liaison across Ad Operations, Media Partnerships, Marketing, Sales, Programming, Production, Content Planning, Technology, team contacts, and external Ad Operations vendors . This is an opportunity to work at the intersection of media operations, advertising, marketing, and commercial strategy in a fast-paced environment.
What You’ll Do
Ad Trafficking & Format Execution
- Coordinate advertising and marketing trafficking across linear, streaming, and CTV platforms , ensuring accurate and timely execution of advertising, marketing, and sponsorship commitments.
- Support trafficking workflows and operating processes across Ad Operations, Marketing, and third-party Ad Operations partners, helping establish clear responsibilities, handoffs, service levels, and escalation paths.
- Assist with managing Ad Operations vendor relationships and performance, including operational planning, quality control, issue resolution, resource management, and continuous improvement.
- Coordinate execution of advertising formats, commercial break structures, inventory requirements, and trafficking standards in partnership with Programming, Production, and broader media teams.
- Partner with Media Partnerships, Sales, and Sales Operations to translate sold campaigns, sponsorships, and new commercial opportunities into executable advertising solutions.
- Support trafficking readiness for new advertising products, formats, platforms, and capabilities by coordinating requirements across commercial, production, technology, and distribution stakeholders.
- Support the escalation and resolution of trafficking, campaign delivery, format, and other time-sensitive commercial execution issues.
- Maintain and support reporting to monitor delivery accuracy, trafficking performance, vendor effectiveness, and operational efficiency, using insights to drive continuous improvement.
Marketing & Commercial Enablement
- Partner with the Sales Operations & Marketing Lead to support marketing initiatives aligned with revenue priorities and advertising and sponsorship offerings.
- Support the development of sales-enablement materials and commercial narratives covering inventory, advertising formats, platform capabilities, programming, and monetization opportunities.
- Coordinate with Marketing, Creative, Programming, and Production to develop assets and initiatives that showcase programming and commercial opportunities.
- Support efforts to enhance advertiser value and commercial storytelling through new formats, integrations, capabilities, and approaches to media inventory.
Cross-Functional Collaboration & Operational Excellence
- Partner with Ad Operations, Media Partnerships, and Sales to support Local Media priorities and requirements within broader commercial processes and strategies.
- Build effective working relationships across Programming, Production, Technology, Engineering, Distribution, Finance, Marketing , and other stakeholders to align commercial objectives with operational capabilities.
- Support the development and documentation of trafficking processes and quality-control practices that enable consistent execution across markets and platforms.
- Identify and support opportunities for workflow improvements, systems optimization, and effective resource utilization to increase efficiency and reduce operational risk.
- Support the continued evolution of Local Media operations as new markets, distribution platforms, inventory types, and revenue opportunities are introduced.
Qualifications
- 3+ years of progressive experience in advertising trafficking, advertising operations, broadcast operations, or a related field.
- Demonstrated experience with advertising trafficking, campaign execution, and commercial inventory across linear and/or streaming media platforms.
- Experience partnering with third-party Ad Operations vendors or operational service providers .
- Experience collaborating across Ad Operations, Sales, Media Partnerships, Production, Programming, Technology , and other functions within a media organization.
- Experience supporting operational processes, performance reporting, and quality-control practices.
- Sports media, live event, local/regional media, or similarly complex broadcast experience strongly preferred.
- Bachelor’s degree preferred.
Skills & Knowledge
- Strong understanding of advertising trafficking workflows, campaign management, commercial inventory, and linear and streaming advertising environments .
- Strong commercial orientation with the ability to connect advertising capabilities to advertiser needs, sales priorities, and revenue opportunities.
- Demonstrated ability to collaborate effectively and build relationships within highly matrixed organizations .
- Excellent communication and presentation skills, including the ability to translate operational capabilities into clear commercial narratives.
- Analytical mindset with the ability to leverage performance data and operational insights to improve execution.
- Ability to operate effectively in fast-paced, evolving live media environments while balancing multiple priorities and maintaining strong execution.
Russell Tobin offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.
Equal Employment Opportunity
Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Fair Chance Employment
Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
Accommodations
We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.
Only applicable for San Francisco Candidates : Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.