We are seeking an experienced Adobe AEM & Adobe Target Consultant with strong expertise in digital personalization, experimentation, and optimization. The ideal candidate will have hands-on experience implementing and managing Adobe Target activities , integrating with AEM and Adobe Workfront , and delivering personalized customer experiences across web and mobile platforms.
Key Skills
- Adobe Target (A/B Testing, MVT, XT, AP, Recommendations)
- Adobe Experience Manager (AEM)
- Adobe Workfront
- Adobe Analytics & Customer Journey Analytics (CJA)
- Adobe Web SDK & Target APIs
- JavaScript, jQuery, HTML, CSS3, JSON
- Experience Fragments, Audiences, Profile Scripts
- VEC & Form-Based Composer
- Agile/Scrum methodologies
Key Responsibilities
- Design, develop, and implement Adobe Target personalization and optimization activities.
- Build and execute A/B Tests, Multivariate Tests, Experience Targeting, Automated Personalization, and Recommendation activities.
- Configure and support Adobe Target integrations with AEM, Workfront, Analytics, and CRM/CDP platforms.
- Develop custom JavaScript, HTML, and CSS solutions within Adobe Target activities.
- Analyze business requirements and recommend scalable personalization strategies.
- Troubleshoot experience delivery, audience qualification, and rendering issues.
- Create reports, insights, and performance analysis using Adobe Analytics.
- Collaborate with Marketing, Product, Analytics, and Development teams to deliver digital experience solutions.
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