Area Coach (Relocate to Riyadh)

Note: This is a full-time onsite job and needs relocation to Riyadh, KSA.

Purpose of the Role

The Area Coach is responsible for leading and supporting an assigned area of 10–12 restaurants to deliver results against the Annual Operating Plan (AOP) and Balanced Scorecard targets across People & Teams, Customer & Restaurant Excellence, Sales, and Profit. The role partners closely with Restaurant Managers, Operations leadership, support functions, and external partners to drive operational consistency, financial performance, people development, and an exceptional customer experience across all assigned restaurants.

Key Responsibilities

• Lead, coach, and develop Restaurant Managers to achieve business, operational, and people objectives while building cohesive, high-performing teams
• Develop and review restaurant-level annual and monthly business plans aligned with AOP and Balanced Scorecard targets
• Drive sales growth, profitability, and operational excellence across all assigned outlets
• Execute corporate and local marketing initiatives, promotions, and new product launches to enhance sales and customer experience
• Monitor competitor activity and provide actionable insights to Operations and Marketing teams
• Review and analyze P&L performance; coach managers on labor optimization, inventory control, margin improvement, and cost management
• Approve operating expenditures within defined guidelines and ensure financial discipline, audits, and controls are in place
• Ensure full compliance with cash handling, safety, security, food quality, and operational procedures
• Monitor operational performance using KPIs and systems such as Pace Setter, One Klick, Aloha, and Crunch Time
• Embed a strong customer-focused and service-driven culture, including the “Customer Mania” mindset, across restaurants
• Analyze customer complaints, identify root causes, and implement sustainable corrective actions to improve customer satisfaction
• Ensure achievement of GES/ROCC and overall restaurant excellence standards
• Oversee and resolve inspections, serious complaints, and labor or legal issues in coordination with HR and Operations
• Lead recognition and reward initiatives and ensure best practices are consistently shared across the area
• Drive employee engagement action plans based on survey outcomes
• Identify training needs, assess training effectiveness, and develop high-potential talent (HIPOs)
• Ensure effective performance management, development planning, succession planning, and bench strength for future leadership roles
• Demonstrate strong ownership, accountability, decision-making, and execution discipline in a fast-paced, performance-driven environment

Education, Qualifications & Experience

• Bachelor’s Degree (Tourism & Hotel Management or Business Administration preferred)
• Minimum 5–6 years overall experience in retail and/or consumer-oriented service operations, preferably in multi-outlet food or QSR environments
• Minimum 2–3 years in an operations management role with responsibility for sales, profit, people management, and compliance
• At least 2 years of QSR experience, preferably with an international brand
• Strong preference for internal promotion from Restaurant Manager roles, where applicable
• Maximum age requirement: 35 years

Skills & Competencies

• Strong leadership, coaching, and people development capability
• Excellent communication, presentation, and stakeholder management skills
• Strong customer focus with the ability to elevate customer experience standards
• Strong analytical and decision-making skills using operational and financial data
• Thorough knowledge of QSR operations, performance metrics, compliance standards, and Americana product specifications
• Proficiency in operational systems and tools (One Klick, Aloha, Crunch Time, Pace Setter)
• Advanced MS Office and operational reporting proficiency
• High resilience, adaptability, and stress tolerance in changing business environments
• Language requirement: Fluent English (mandatory); Arabic proficiency is a strong advantage