Since the legends reincarnation in 1994 A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new outstanding products very much in keeping with Langes claim: State-of-the-art tradition. What we expect from our watches we expect from us: Never stand still.
JOB PROFILE ASSISTANT BOUTIQUE MANAGER
ABOUT A. LANGE & SÖHNE
Since the legends reincarnation in 1994 A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new outstanding products very much in keeping with Langes claim: State-of-the-art tradition. What we expect from our watches we expect from us: Never stand still.
PURPOSE
Managing day-to-day boutique operations transforming corporate objectives into operational goals at a boutique level. Being the brand ambassador to reflect brand image to boutique customers. Attain desired results through creative and effective use of resources retail and CRM tools. Prepare business analysis and action plans to achieve sales targets. Assist the boutique manager in his/her role.
Job Description
Assistant Boutique Manager Private Appointment Boutique
Location: Mall of the Emirates Dubai UAE
Position Summary
The Assistant Boutique Manager is responsible for supporting the Boutique Manager in leading an exclusive appointment-only boutique that delivers an exceptional level of luxury client experience.
Unlike a traditional retail boutique this location operates primarily through scheduled appointments VIP clienteling and bespoke experiences. The Assistant Boutique Manager plays a critical role in ensuring every appointment is flawlessly executed relationships with High Net Worth Individuals (HNWIs) are nurtured and commercial objectives are achieved through personalized client engagement rather than walk-in traffic.
The role requires an experienced luxury retail professional with strong clienteling capabilities excellent operational discipline and a passion for creating memorable experiences.
Key Responsibilities
Boutique Operations
Appointment Experience
Manage the complete client journey before during and after each appointment.
Responsibilities include:
The objective is to create an experience that exceeds expectations rather than simply conducting a sales presentation.
Client Development
Develop long-term relationships with collectors and VIP clients.
Responsibilities include:
Sales Performance
Support achievement of boutique commercial objectives through:
Boutique Leadership
CRM Excellence
The Assistant Boutique Manager is expected to be highly proficient in CRM management.
Responsibilities include:
Event Support
Support the execution of:
Operational Excellence
Ensure compliance with:
Key Performance Indicators (KPIs)
Commercial
Client Experience
Clienteling
Operations
Qualifications
Skills & Competencies
Client Excellence
Commercial
Leadership
Personal Attributes
Success Profile
The ideal candidate is an experienced luxury retail professional who thrives in a highly personalized environment. Rather than focusing on walk-in traffic they excel at cultivating lasting relationships with collectors and discerning clients anticipating their needs and delivering bespoke experiences that strengthen brand loyalty and drive repeat business. They combine strong commercial instincts with operational discipline and naturally represent the Maison with sophistication discretion and professionalism.
What Makes This Role Different
This is not a conventional Assistant Boutique Manager role . Success is measured less by managing footfall and more by creating meaningful one-to-one relationships. The Assistant Boutique Manager is expected to:
Required Experience:
Manager
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