PROSPECTIVE ACCOUNTS Identifies prospective accounts and establishes goals for Key Accounts by analysing historical data and other statistical information and also by conducting accounts interviews and preparing customer action plans. FAIRS (Domestic & International) Attends fairs in order to represent the Hotel and or region within a both according to the action plan within the Business Marketing Plan of the Hotel. Fairs are attended in co‑ordination with the Regional or Corp Sales. DOMESTIC MARKET Priority in sales activities are to be given to this market for the local travel trade as well as for the corporate accounts. INTERNATIONAL MARKET Has to be worked on in close co‑ordination with the Country Director of Sales according to internal regulations. ROOMS Regarding the availability and the co‑ordination of rooms for high booking periods the final approval of availability is taken always by the Hotel operation s management. MARKET MIX Emphasis on right market mix to maintain the quality of the product and to minimise market dependence on long term. CO‑ORDINATION Regular meetings with the hotel operation Rooms Division Reservation and Food & Beverage have to be held to exchange information and problem solving. Reduces administrative work to achieve a minimum of 5-7 personal sales courtesy calls per day as well as 10 telephone sales courtesy calls per day without affecting promptness of flow of correspondence to accounts. Ensures that all incoming correspondence inquiries requests offers confirmations etc are attended to and replied in due time. QUALIFICATIONS Master Degree in Marketing or Diploma in vocational hospitality, 8-10 years experience in 4-5 star Hotel.
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