Summary

We are looking for a highly social-first Assistant Manager Social Media to support the development and execution of content across key social channels and personality-led platforms

This role is ideal for someone who genuinely lives and breathes social media and understands the space from both a brand and creator perspective

They should have a strong understanding of influencer and creator behavior know what is happening across social culture and be able to identify the formats conversations and creative opportunities that feel relevant right now

The successful candidate will be responsible for taking creative direction and broader vision and translating it into strong executable social plans They should be confident taking an idea from initial direction through to delivery working independently managing multiple stakeholders and ensuring projects continue moving with minimal oversight

This person should combine strong creative instincts with excellent organization and execution They should be comfortable bringing forward new ideas and recommendations while also being highly collaborative and able to take direction without needing to own every creative decision

Essential Duties and Responsibilities

Support the development and execution of social media strategies and content across key social platforms including Instagram TikTok YouTube and emerging channels

Translate creative direction and broader vision into clear actionable social plans content ideas and executions

Take ownership of projects from concept through to delivery including planning briefing coordinating shoots managing edits approvals and publishing

Develop compelling social-first content that builds audience connection engagement and long-term channel growth

Have a strong understanding of personality-led and creator-led social media including how individuals build relevance community and a distinctive presence online

Identify opportunities to continually elevate social channels through new formats content pillars recurring content and platform behaviors

Stay extremely close to social media culture influencer behavior emerging creators trends formats audios and conversations

Understand why certain creator content performs and translates relevant behaviors or formats into ideas that feel authentic to the channels being managed

Develop original social concepts and regularly bring forward culturally relevant references creative ideas and opportunities

Support the development of short-form content across a range of topics including lifestyle wellness self-development feel-good and purpose-led storytelling

Understand how to make meaningful or informative subject matter engaging accessible and relevant within short-form social formats

Work closely with creative production editing and wider cross-functional teams to ensure content is delivered to a high standard and remains true to the original creative direction

Create clear briefs references shot lists and feedback to guide content development and post-production

Build and manage social content calendars timelines and project plans to ensure content is developed and delivered on time

Manage multiple projects and priorities simultaneously within a fast-paced social environment

Proactively identify blockers find solutions and keep projects moving without requiring constant oversight

Stay up to date with platform developments social trends and best practices to identify new opportunities for the channels

Monitor content performance and work with relevant teams to understand key learnings and optimise future content

Use both creative instinct and performance insights to continually strengthen social output

4 years of experience within social media content creator marketing or a related field

Deep understanding of Instagram TikTok YouTube and wider social media culture

Strong understanding of influencer and creator behaviour and how successful creators build audiences and communities

Experience working across personality-led creator-led lifestyle beauty wellness or culturally relevant social content is preferred

Strong creative instincts with the ability to identify what feels current relevant and social-first

Ability to turn an initial idea or creative direction into a clear plan and successfully execute it

Excellent project management organisational and time management skills

Ability to work independently take ownership and make progress without requiring constant direction

Comfortable working within a fast-paced environment and managing multiple priorities at once

Strong understanding of short-form content including hooks pacing storytelling engagement and audience retention

Excellent communication skills with the ability to brief creative teams and provide clear actionable feedback

Naturally proactive resourceful and solutions focused

Strong attention to detail and high standards for execution

Creative and confident in bringing forward ideas while remaining collaborative adaptable and receptive to direction and feedback

Strong understanding of social media performance metrics and how insights can be used to improve future content

Genuine passion for social media internet culture and understanding what audiences are watching sharing and talking about

4+ years of experience within social media content creator marketing or a related field