Assistant Store Manager - Beauty Retail Operations

Assistant Store Manager – Beauty Retail Operations

Job Snapshot – Role: Assistant Store Manager – Location: Doha, Qatar – Industry: Retail – Function: Retail – Experience: Minimum 2 years of retail and team management experience, preferably in the beauty sector – Job Type: Full Time – Work Arrangement: On-site

Al‑Futtaim Retail is seeking an experienced and commercially focused Assistant Store Manager to support store operations, sales performance and customer satisfaction in Doha, Qatar. Working closely with the Store Manager, the Assistant Store Manager will help achieve financial targets, maintain retail operating standards and develop a motivated, customer‑focused team. The position combines sales management, inventory control, visual merchandising, expense monitoring and employee development. The successful candidate will use sales performance data to identify improvement opportunities, implement promotional initiatives and ensure that daily store operations run efficiently. This opportunity is suited to a retail professional with strong leadership abilities, commercial awareness and knowledge of the beauty industry. The role requires a proactive approach to customer service, team performance and operational excellence.

Key Responsibilities

• Sales Performance and Financial Management - Support the Store Manager in achieving store sales and financial objectives.
• Monitor, evaluate and guide store-level sales performance.
• Analyze sales results and recommend strategies to improve performance against targets.
• Facilitate monthly category sales meetings to review results and communicate improvement plans.
• Keep employees informed about category performance, sales priorities and business objectives.
• Implement agreed sales strategies and monitor their effectiveness.
• Ensure complete execution of programs for exclusive products to support sales goals.
• Evaluate promotional effectiveness and provide relevant feedback.
• Identify opportunities to optimize store expenses.
• Recommend cost‑control measures that support profitability without compromising service standards.
• Monitor shrinkage and maintain losses below established tolerance levels.
• Review compliance with retail standards to support inventory accuracy and loss prevention.
• Commercial Operations and Visual Merchandising - Oversee the implementation of product displays in accordance with store requirements.
• Ensure merchandise is replenished promptly to maintain product availability.
• Monitor visual merchandising standards and the overall presentation of the sales floor.
• Support the implementation of commercial initiatives and promotional activities.
• Verify that promotions are executed correctly and within required timelines.
• Communicate promotional activities and selling priorities to the store team.
• Encourage effective selling techniques to improve customer conversion rates.
• Maintain awareness of beauty industry developments and relevant product trends.
• Support consistent execution of the store 's commercial plans.
• Inventory Management and Stock Control - Oversee inventory management activities and stock accuracy.
• Ensure inventory adjustments are completed correctly.
• Monitor GAP and Cycle Count activities according to established procedures.
• Support timely stock replenishment and merchandise availability.
• Identify inventory discrepancies and coordinate appropriate follow‑up.
• Maintain adherence to stock management procedures and service standards.
• Monitor shrinkage and implement relevant loss prevention measures.
• Support effective inventory control to protect store assets and improve operational performance.
• Customer Experience and Loyalty - Maintain high customer service standards throughout the store.
• Support the team in delivering customer experiences that exceed expectations.
• Handle customer inquiries and complaints professionally.
• Demonstrate empathy and a customer‑focused approach when resolving concerns.
• Promote available customer loyalty programs.
• Encourage customer participation in loyalty initiatives during transactions.
• Support selling practices that improve conversion and customer satisfaction.
• Build positive customer relationships through attentive service and effective communication.
• Ensure customer service practices remain consistent with brand expectations.
• Store Administration and Operational Compliance - Assist the Store Manager in communicating and implementing company policies.
• Ensure compliance with brand standards, grooming requirements and standard operating procedures.
• Support the implementation of internal control procedures.
• Monitor store controllable expenses and recommend corrective measures when required.
• Oversee loss prevention, asset protection and relevant risk management activities.
• Maintain accountability for assigned inventory management responsibilities.
• Use store systems and operational reports to monitor business performance.
• Coordinate with mall management on relevant store matters.
• Maintain appropriate store documentation, including daily reports, banking records, refunds and exchanges.
• Perform cashiering duties when required.
• Ensure operational activities are completed accurately and according to established procedures.
• Team Leadership and Employee Development - Support the Store Manager in leading and developing the retail team.
• Communicate sales objectives, operational priorities and performance expectations.
• Assist in planning and monitoring employee Personal Development Plans.
• Support in‑role development activities to strengthen employee capabilities.
• Review and discuss performance appraisals and individual development plans for direct reports.
• Identify employee development needs and support appropriate improvement actions.
• Implement employee engagement action plans.
• Encourage teamwork, accountability and effective communication.
• Provide guidance to employees on customer service, selling techniques and operational standards.
• Foster a positive working environment that supports employee performance and business objectives.
• Performance Analysis and Continuous Improvement - Interpret sales and operational reports to identify performance trends.
• Recommend practical improvements based on sales data and store results.
• Monitor progress against agreed commercial and operational objectives.
• Evaluate the effectiveness of selling strategies and promotional initiatives.
• Identify opportunities to improve inventory accuracy and operational efficiency.
• Support the Store Manager in implementing improvement plans.
• Use analytical findings to guide store priorities and team activities.
• Maintain a proactive approach to resolving operational challenges.

Required Qualifications and Experience

• Education - Bachelor 's degree is required.
• Professional Experience - Minimum 2 years of experience in retail and team management.
• Previous experience within the beauty retail sector is preferred.
• Strong understanding of beauty industry products and market trends.
• Practical experience in retail store operations.
• Knowledge of inventory management and stock control procedures.
• Experience with visual merchandising and product display standards.
• Familiarity with retail systems, reporting and cash handling.
• Ability to monitor sales performance and contribute to financial targets.
• Experience supporting employee performance and team development.

Required Skills and Competencies

• Retail and Commercial Management - Strong understanding of retail sales operations and commercial performance.
• Ability to analyze sales results and implement improvement strategies.
• Knowledge of stock management and visual merchandising practices.
• Understanding of store expenses, shrinkage control and operational reporting.
• Ability to support promotional campaigns and sales initiatives.
• Results‑oriented approach to achieving store objectives.
• Leadership and People Management - Strong leadership and team management capabilities.
• Ability to guide, motivate and develop employees.
• Effective delegation and performance follow‑up skills.
• Ability to support employee development and engagement initiatives.
• Strong relationship‑building and interpersonal skills.
• Confidence handling team challenges and operational priorities.
• Customer Service and Communication - Excellent communication skills.
• Empathetic and customer‑oriented approach.
• Ability to resolve customer complaints professionally.
• Strong interpersonal and relationship management skills.
• Ability to communicate business objectives and performance expectations clearly.
• Commitment to maintaining positive customer experiences.
• Analytical and Technical Skills - Strong analytical abilities and attention to detail.
• Ability to interpret sales data and operational reports.
• Proficiency in retail systems and computer applications.
• Understanding of inventory adjustments, GAP and Cycle Counts.
• Knowledge of cashiering, banking, refunds and exchange procedures.
• Strong organizational and management skills.
• Professional Attributes - High standards of integrity and trust.
• Proactive attitude and willingness to take initiative.
• Strong problem‑solving and decision‑making abilities.
• Ability to work effectively in situations involving ambiguity.
• Commitment to company policies and professional standards.
• Ability to balance customer service, operational efficiency and financial performance.

Working with Al‑Futtaim Retail

The Assistant Store Manager plays an important role in supporting the Store Manager and ensuring the consistent execution of commercial and operational priorities. The position requires close involvement in daily store activities, from reviewing sales performance and controlling expenses to supervising inventory procedures and developing employees. The successful candidate will contribute to a store environment where customers receive attentive service, employees understand their responsibilities and business objectives are supported through disciplined execution. With a focus on beauty retail, the role requires awareness of customer expectations, product trends and the importance of effective merchandising and promotional activity.

Key Performance Priorities

• Achievement of store sales and financial targets.
• Effective implementation of sales improvement plans.
• Strong execution of category promotions and exclusive product programs.
• Control of operating expenses and inventory shrinkage.
• Accurate stock management and inventory adjustments.
• Consistent visual merchandising and product availability.
• Improved customer conversion and loyalty participation.
• Professional handling of customer inquiries and complaints.
• Compliance with company policies, brand standards and internal controls.
• Employee development, performance management and engagement.

About Al‑Futtaim Retail

Al‑Futtaim Retail is part of the Al‑Futtaim Group and operates a portfolio of internationally recognized retail brands across the Middle East, North Africa and Southeast Asia. The division partners with brands including IKEA, ACE, Marks & Spencer and the Inditex Group, bringing established retail concepts and customer experiences to regional markets. Al‑Futtaim Retail has also introduced brands such as Watsons and Kiabi to its markets, expanding its presence across different retail categories. The business continues to invest in digital innovation, artificial intelligence, customer experience and loyalty platforms as part of its approach to modern retail. With employees representing more than 100 nationalities across over 10 countries, Al‑Futtaim Retail brings together a diverse workforce focused on collaboration, commercial performance and customer service. The division offers opportunities for retail professionals to develop their leadership and operational capabilities while contributing to the continued growth of its businesses.

About Al‑Futtaim Group

Established in the 1930s and headquartered in Dubai, Al‑Futtaim is one of the region 's diversified privately held business groups. The Group operates across more than 20 countries and employs over 40,000 people in businesses spanning automotive, financial services, real estate, retail and health. Al‑Futtaim represents more than 200 internationally recognized brands, including Toyota, Lexus, IKEA, ACE and Marks & Spencer. Driven by its purpose to enrich lives and elevate communities, the Group focuses on digital innovation, artificial intelligence, sustainable growth and strategic partnerships. Through its retail businesses, Al‑Futtaim continues to develop customer experiences, support employee growth and create long‑term value for customers, communities and partners.

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