We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!
Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on…
What makes the role meaty?
- Own and shape Licious’s brand voice and communication across every consumer touchpoint.
- Lead creative and copy strategy across brand, growth, CRM, product, social, packaging, and customer experience.
- Balance powerful brand storytelling with communication that directly drives engagement, conversion, retention, and customer lifetime value.
- Partner with senior stakeholders to translate consumer insights and business priorities into impactful campaigns.
- Build and mentor a high-performing copy and content team while setting the creative bar for the organization.
We hope that you are..
- 10+ years of experience in copywriting, brand communication, content strategy, or creative leadership.
- A strong storyteller with exceptional writing and conceptual thinking skills.
- Experienced in both brand-building and performance-driven communication.
- Deeply curious about consumers, culture, branding, and digital marketing.
- Comfortable working in a fast-paced, high-growth environment.
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