Associate Director - Creative & Influencer Strategy

Job Description:

Function: Influencer & Creator Strategy

Role: Creative Strategist

Location: Mumbai

Experience: 6-8

Role Summary

We are looking for someone with Creative & Influencer Strategy to lead influencer-led thinking for key brands and front-end senior client stakeholders. This role sits at the intersection of creative ideation, cultural understanding, market insights and strategic planning, and is responsible for shaping how brands use creators and influencer ecosystems to drive relevance, impact, and business outcomes.

The role is client facing, opinion led, and accountable for the quality, clarity, and commercial credibility of influencer strategy presented to clients.

Creative & Cultural Leadership

• Develop influencer-led creative ideas rooted in culture, platform behavior, and brand truth

• Identify cultural moments, emerging formats, and creator roles that brands can credibly participate in

• Push briefs beyond execution into clear creative territories and storytelling frameworks

• Apply strong creative judgment, knowing when restraint is the better strategic choice

Influencer & Social Strategy

• Own influencer strategy across launches, campaigns, and always-on programs

• Define the role of influencers across the consumer journey, from awareness to action

• Design influencer ecosystems and long-term narratives rather than one-off activations

• Make clear strategic trade-offs based on brand objectives, budgets, and platform realities

Client-Facing Leadership

• Front-end clients on influencer strategy, creative direction, and performance outcomes

• Lead senior client conversations with confidence and clarity

• Own difficult discussions including scope definition, creative pushback, and strategic rationale • Act as a trusted advisor who clients rely on for sound judgment

Campaign Design & Delivery Oversight

• Architect influencer programs including content formats, phasing, and amplification logic

• Partner closely with Talent Managers to ensure creator selection aligns with strategic intent

• Ensure creative and strategic quality across all influencer output

• Maintain consistency of thinking across multiple campaigns and brands Measurement & Strategic Learning

• Define success metrics that reflect both creative impact and business objectives

• Translate performance data into clear, actionable strategic and creative learnings

• Build strong post-campaign narratives explaining outcomes and implications

Key Outcomes / KPIs

• Quality and consistency of influencer strategies delivered

• Client satisfaction and strategic credibility

• Adoption of Influencer marketing practice frameworks across agencies

• Contribution to revenue growth and margin protection

• Successful integration of data led planning and performance models

• Build playbooks, frameworks, and best practices for Influencer marketing practice in India

Experience:

• 6 to 8 years of relevant experience in influencer marketing, social strategy, creative planning, or integrated communications

• Proven experience working with large brands and agency environments

• Demonstrated experience front ending clients and presenting to senior stakeholders

Skills:

• Creative and cultural thinking

• Acts as the primary strategic and creative influencer voice for clients, driving repeat briefs and senior stakeholder confidence.

• Delivers sharp, differentiated influencer strategies that elevate briefs beyond execution.

• Expands influencer scope within existing accounts through credible, value-led thinking.

• Makes clear, effective trade-offs that balance creative ambition with business and brand realities.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field

• Postgraduate degree or specialized certification in Marketing, Digital Strategy, or Brand Communication is a plus but not mandatory

Why Join Influencer marketing practice at PG?

• Opportunity to work on Publicis Groupe’s creator performance practice in India

• High visibility role with senior leadership exposure

• Ability to shape strategy, standards, and future operating models

• Work at the intersection of culture, data, media, and commerce