Key Responsibilities
1. Trade Show & Event Management
• Lead the end-to-end planning, logistics, and execution of industry trade shows and regional events.
• Manage booth design, vendor relationships, and on-site lead generation strategies.
• Coordinate staff schedules and pre-show promotional campaigns to drive booth traffic.
2. Social Media Strategy
• Develop and maintain a robust social media calendar across LinkedIn, Instagram, and other relevant platforms.
• Create engaging, platform-specific content that grows our following and drives inbound inquiries.
• Monitor trends and analytics to optimize engagement and ROI.
3. Catalog & Collateral Production
• Own the lifecycle of the annual product catalog, from layout and copywriting to final print production.
• Collaborate with product teams to ensure technical accuracy and compelling value propositions.
• Manage digital versions of catalogs to ensure ease of access for the sales team and customers.
4. Training Material & Sales Enablement
• Design and produce comprehensive training materials (slide decks, "how-to" guides, and video scripts) for internal teams and distributors.
• Translate complex technical features into digestible benefits for various audience levels.
• Maintain a centralized library of up-to-date marketing assets.
Skills & Qualifications
• Experience: 2+ years in a marketing role, with proven experience in physical event management and content creation.
• Communication: Exceptional copywriting and editing skills; able to write for social media "hooks" and technical manuals alike.
• Project Management: A master of deadlines who can juggle a 100-page catalog shipment and a trade show booth arrival simultaneously.
• Analytical Mindset: Ability to track lead conversion from trade shows and engagement metrics from social campaigns.
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