Role Purpose
We are seeking a creative, hands‑on Brand & Content Graphic Designer to produce high-quality visual brand assets and social content across a growing portfolio of hospitality concepts.
Role Purpose
We are seeking a creative, hands‑on Brand & Content Graphic Designer to produce high-quality visual brand assets and social content across a growing portfolio of hospitality concepts. This is primarily a graphic‑design role with a strong content‑creation element. The successful candidate will execute approved brand systems across digital, print, operational, and in‑venue touchpoints, while also capturing and editing engaging food, people, venue, and lifestyle content for social media. The role requires someone who can move comfortably between designing a menu, packaging, signage, campaign assets, and social templates, then step into a live venue to capture a Reel, edit it quickly in CapCut, write a strong caption, and produce platform‑native content for Instagram and TikTok. Hospitality graphic‑design roles increasingly combine brand‑aligned digital and print production with photo/video capture and short‑form editing for marketing use. This is an execution‑focused position working within established brand frameworks and approval structures. The Brand & Content Designer does not own overall brand strategy or independently redefine brand identities; instead, they bring approved creative direction to life accurately, consistently, and at pace across multiple brands.
Core Scope of the Role
- Produce visual brand assets across digital, print, operational, and in‑venue touchpoints.
- Apply approved brand guidelines consistently across multiple hospitality concepts.
- Design content for social media, campaigns, launches, menus, packaging, signage, and promotional materials.
- Capture, edit, and adapt short‑form photo and video content for Instagram, TikTok, and other digital channels.
- Support content planning and campaign execution through strong visual storytelling and practical production.
- Maintain organised, version‑controlled asset libraries and production‑ready artwork.
- Work across multiple brand identities while meeting fast‑paced operational and launch deadlines.
Key Responsibilities
Brand Asset Production
- Execute and produce high‑quality visual assets across all Group concepts.
- Design collateral across digital and physical touchpoints, including menus, packaging, signage, uniforms, presentations, event materials, point‑of‑sale collateral, and in‑venue communications.
- Produce digital assets for social media, website support, campaign launches, email communications, promotional activity, and internal presentations.
- Ensure all artwork follows approved brand guidelines, including typography, colour palettes, imagery, layout systems, and visual language.
- Prepare accurate, production‑ready artwork for print, fabrication, digital use, and venue implementation.
- Maintain organised source files, asset libraries, templates, image folders, and version‑control systems across all brands.
- Identify and flag inconsistent, missing, outdated, or incorrectly used brand assets where necessary.
Social Content Design & Creation
- Create visually engaging static posts, carousels, Stories, Reels covers, templates, animated assets, campaign graphics, and platform‑specific social content.
- Shoot, edit, and deliver short‑form video and photo content featuring food, drinks, chefs, teams, venues, events, guests, and behind‑the‑scenes moments.
- Capture content in live restaurant environments with confidence, discretion, and awareness of guest experience.
- Edit short‑form content using CapCut, native Instagram/TikTok tools, Adobe software, or equivalent editing tools.
- Apply strong visual pacing, colour treatment, on‑screen text, subtitles, sound selection, transitions, and brand‑consistent overlays.
- Adapt approved campaign creative into effective formats for Instagram, TikTok, Stories, paid digital placements, web, print, and in‑venue use.
- Support content capture during prep, service, events, new‑menu launches, activations, and pre‑opening phases. Restaurant content‑creator roles commonly require on‑site capture of menu items, venue activity, and brand personality, followed by quick editing for social channels.
Content Planning & Campaign Support
- Support the creation and maintenance of monthly content calendars across multiple concepts.
- Work with the Brand and Digital Marketing teams to translate commercial priorities, menu launches, events, seasonal moments, and promotions into visual‑content requirements.
- Assist with social‑led campaign planning by developing content lists, design routes, shot lists, posting assets, and platform‑specific adaptations.
- Contribute visual ideas for food, people, venue, lifestyle, trend, offer, and event content pillars.
- Monitor social‑media formats, visual trends, platform updates, and competitor activity, then recommend relevant adaptations within approved brand direction.
- Support professional photography and videography shoot days through shot‑list preparation, behind‑the‑scenes capture, social cutdowns, and asset organisation.
- Participate in weekly performance reviews with the Digital Marketing team and use practical learnings to improve future creative output. Content‑design and social‑design roles commonly involve editorial calendars, platform‑specific asset creation, analytics review, and refinement based on engagement data.
Brand Consistency & Operational Delivery
- Apply approved visual identity systems consistently across all deliverables and channels.
- Ensure alignment across layout, composition, typography, imagery, tone, and visual quality.
- Work directly from approved concept books, brand guidelines, campaign briefs, and feedback.
- Ensure menus, packaging, signage, operational materials, and venue collateral are functional, legible, technically accurate, and ready for production.
- Coordinate print specifications, artwork files, dimensions, finishes, fabrication requirements, and supplier‑ready files where required.
- Support operational teams by delivering assets that are clear, usable, accurate, and fit for purpose.
- Manage high‑volume work across multiple concepts while maintaining quality, attention to detail, and clear separation between brand identities. Consistent typography, image treatment, and reusable templates are key to maintaining a coherent restaurant social presence across frequent posts and campaigns.
Community & Collaboration Support
- Support basic community management across social accounts by responding to comments and DMs in line with approved tone‑of‑voice guidance.
- Engage appropriately with guests, food creators, and relevant community conversations, escalating sensitive or high‑value interactions to the Digital Marketing team.
- Work closely with Brand, Marketing, Operations, chefs, venue teams, and external suppliers to gather content and deliver campaigns accurately.
- Communicate clearly on timelines, asset requirements, feedback, approvals, and production status.
- Support other brand and marketing tasks as required during launches, seasonal activations, and priority campaigns.
Key Outputs
- Production‑ready assets across digital, print, packaging, menus, signage, and operational touchpoints.
- Consistent visual application of approved brand identities across all Group concepts.
- Regular social‑media content, including static posts, short‑form video, Stories, campaign assets, and content templates.
- Timely delivery of launch, promotional, seasonal, operational, and campaign materials.
- Organised and accessible asset libraries, templates, source files, and content folders.
- Clear, accurate, and visually strong work delivered within approved brand and production standards.
Ideal Profile
- 2–4 years of experience in graphic design, brand design, content design, or a similar creative role.
- Hospitality, F&B, lifestyle, retail, or consumer‑brand experience is strongly preferred.
- A strong portfolio showing brand application across print, packaging, social content, campaigns, menus, signage, and digital assets.
- Evidence of short‑form social content that the candidate has personally shot and edited, particularly Reels or TikToks.
- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
- Strong working knowledge of CapCut, Canva, Instagram/TikTok native tools, and basic photography or videography workflows.
- Familiarity with Premiere Pro, After Effects, Figma, or motion‑design tools is advantageous.
- Strong understanding of typography, composition, layout systems, colour, image treatment, and production specifications.
- Good written English for captions, hooks, on‑screen text, and short‑form scripts; Arabic copywriting or Arabic content skills are an advantage.
- Comfortable shooting on an iPhone and working in live restaurant environments, including occasional evenings, weekends, events, or launches.
- Highly organised, proactive, detail‑oriented, and able to manage multiple brands, deadlines, and approval processes simultaneously.
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