Brand Director

Location: Remote or Onsite (Dubai)
Reports To: VP
Department: Marketing

Position Overview:

We are seeking a dynamic and strategic Brand Director to lead the development and execution of Bitunixs global brand strategy. This role is pivotal in transforming Bitunix into a globally recognized usercentric and emotionally resonant brand within the cryptocurrency exchange space. The ideal candidate will bring a deep understanding of branding storytelling and digital finance combined with a passion for building communities and delivering impactful marketing initiatives. A key focus of the role will be to enhance branding across both online and offline channels ensuring a consistent engaging and highimpact presence in every user interaction.

Key Responsibilities:

• Lead the development and evolution of Bitunixs global brand positioning ensuring alignment with the companys longterm vision and core values.
• Establish and maintain a strong consistent brand identity and voice across all customer touchpoints and marketing channels.
• Craft a compelling and emotionally engaging brand narrative that resonates with a global audience from firsttime crypto users to experienced traders.
• Champion a usercentric approach to branding and marketing ensuring that all strategies are grounded in community needs and insights.
• Plan and execute integrated multichannel marketing campaigns that drive brand awareness engagement and loyalty.
• Collaborate closely with higher management as well as crossfunctional teams including product growth design and customer support to ensure brand consistency across all platforms and initiatives.
• Localize and adapt brand strategies to suit different geographic markets taking into account cultural nuances regulatory environments and user behaviors.
• Analyze brand performance through key metrics and customer feedback using insights to continuously refine and optimize brand strategies.
• Lead and inspire internal teams and external partners to deliver worldclass creative output that reflects the Bitunix brand.
• Foster a culture of strategic agility and continuous improvement enabling the brand to respond effectively to emerging trends in the digital finance and crypto space.

Qualifications:

• 4 years of experience in brand strategy marketing leadership or related roles preferably in fintech crypto or highgrowth tech companies.
• Proven success in building and scaling global brands with strong emotional resonance.
• Expertise in communitydriven and digitalfirst marketing strategies. Experience managing crossfunctional teams and external creative agencies.
• Deep understanding of the crypto/web3 ecosystem and its culture. Strong storytelling communication and presentation skills.
• Strategic thinker with a bias toward execution and measurable outcomes. Fluent in English; multilingual is a plus.

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