Brand Manager - Consumer Division

1. Brand Strategy Development
   • Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio.
   • Establish and maintain brand positioning ensuring consistent messaging across all marketing and communication channels.
   • Conduct thorough market analysis to understand consumer needs trends and competitor strategies.
2. Campaign Management
   • Plan and implement consumer campaigns that effectively communicate the brands value proposition to target audiences.
   • Collaborate with the team to design advertising and promotional campaigns.
   • Monitor campaign performance and adjust strategies to meet KPIs and sales targets.
3. Product Portfolio Management
   • Manage the endtoend lifecycle of baby care products from development and launch to ongoing marketing support.
   • Collaborate with sales and supply chain teams to ensure products meet market demands and performance goals.
4. Consumer Insights & Market Research
   • Utilize consumer insights surveys and data analysis to inform brand strategies and identify opportunities for new products or improvements.
   • Stay updated with market trends consumer behaviour and competitor activities to keep the brand relevant and competitive.
   • Work closely with external partners including agencies and suppliers to implement successful marketing programs.
5. Budget & Performance Tracking
   • Manage brand budgets ensuring efficient allocation of resources for marketing activities.
   • Track and analyse brand performance sales and ROI to report on key results and identify areas for improvement.
6. Business Development:
   • Identify and secure new brand partnerships to expand the consumer division portfolio.
   • Conduct market research to identify emerging trends and potential opportunities.

Qualifications :

Educational Qualification Requirements:

• Bachelors degree.

Additional Information :

• Skills & Professional Requirements:

• Proven experience in brand management and business development preferably in the healthcare or consumer goods sector.
• Strong understanding of marketing strategies digital marketing and consumer behaviour.

• Experience Requirements:

• 35 years experience in Marketing preferable in healthcare consumer sector.
• Required UAE experience

Remote Work :

No

Employment Type :

Fulltime

Key Skills
Digital Marketing,Marketing,Management Experience,Profit & Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,P&L Management,Product Development,Branding
Experience: years
Vacancy: 1