At AstraZeneca we fuse the worlds of Medical and Commercial to spot opportunities and pioneer approaches that better serve our patients. Bridging Commercial and Scientific goals we apply our people and leadership skills to launch cutting-edge products into our growing healthcare ecosystem. It takes a holistic mindset to treat each unique patient and tailor the whole experience from early diagnosis to treatment. We step up and take accountability to deliver new ways of doing things that will create a better future for our markets.
The role is responsible to maximize the potential of the AstraZeneca therapeutic portfolio through professional and successful working relationships with internal and external customers. Manage the promotion pricing and positioning of the products in the relevant therapeutic portfolio pre-post Launch strategy development of a disease area vision and strategy and effective resource allocation in order to optimize sales and profits. Strategize write and implement the marketing plan for the brand.
Strategic Leadership & Launch Excellence
Own the end-to-end launch strategy generating deep customer patient and healthcare system insights to shape future strategy of new launches in CVRM unit
Develop and understand market research principles/sources/tools/methodology
Work with local data to contribute to forecasting models.
Develop Brand plan covering pre-launch launch and post-launch phases.
Define and execute market-shaping initiatives that establish disease awareness stakeholder advocacy and treatment pathway evolution with clear milestones KPIs and accountability mechanisms.
Cross-Functional Leadership
Serve as the strategic leader of a large matrix cross-functional team including.
Establish governance structures launch readiness reviews and performance tracking processes.
Drive formulary inclusion pathway integration and healthcare system adoption strategies.
Identify opportunities to expand and accelerate patient access.
Develop integrated omnichannel campaigns and customer engagement strategies.
Own launch budget allocation and resource prioritization.
Monitor performance and continuously optimize execution based on evolving market dynamics.
Act as a role model for AZ values and behaviors.
Foster a high-performance collaborative and accountable culture.
Communication & Promotion
Develop all campaign material and all the briefing documents to ensure maximum impact
Briefing and selection of agency and review performance of agency and costs to ensure optimal use of available financial resources
Be actively involved and leading of regional and national sales meetings/business reviews as required
Ensure full compliance of material/activities with ethical and Code of Ethics (demonstrate and ensure active respect for values business ethics local laws policies and marketing procedures)
Prepare cost estimates for current activities advertising / informing about AstraZeneca brand products and investment budgets.
Stakeholder Management
Build and maintain strategic relationships with key internal/external clients.
Lead Brand Team developing and implementing plans for KEE development & marketing strategy implementation.
Cooperates with Sales Managers to empower the sales force strengthening their capacity to implement business strategy. Though: field visits at regular intervals to gain insight on current and future marketing initiatives and ensure correct product information is delivered providing training to the sales team on the promotional materials and product strategy addressing internal/external questions in regard to brand strategy and promotional materials)
Proactive assessment of brand performance proposing needed actions to tap on opportunities working without supervision successfully addressing outstanding challenges of marketing strategy implementation
Own a refined top list of KEEs to visit & follow up on strategic initiatives
Ensure proactivity of assessing brand performance together with the line manager flag performance gaps to FH identified areas of opportunities to drive further MS penetration
Corporate responsibility:
Maintains highest ethical standards and works in the spirit of AstraZeneca Code of Ethics following rules & norms set by corporate policies
Ensures that all conducted activities are done in accordance with local legislation and corporate standards.
Timely reports (as per respective procedures): health/environment/wellbeing-related accidents; adverse events that you became aware of; change in status of your Conflict of Interest.
Bachelors degree in Medical related field
For external candidates a minimum of 3 years of marketing experience in the Pharmaceutical and/or Fast-Moving Consumer Goods (demonstrated ability to network build and maintain relationships with key internal and external stakeholders and work cross-functionally).
Strong expertise in market analysis deep market research insights mining forecast analysis and business case development with scenario planning
Market development and expansion work (Pre-Post launch)
Excellent Interpersonal organizational Cross-functional cooperation and projects management skills
Leadership & autonomy to initiate & execute responsibility under minimum guidance
Proven inspirational leadership when working with teams on guidance alignment & commitment.
Financial business acumen and experience in working with various forecasting models with the ability to analyze data to formulate marketing plans.
Effectiveness and Productivity - ability to maximize the use of resources and produce results.
Stakeholders management to reach solutions and collaborates effectively with internal teams.
Ability to handle setbacks & to work in a new environment showing clear examples of resilience
Proven competency in Microsoft Word Excel and PowerPoint strong presentation skills
Specialty medicines with complex ecosystems (patients healthcare providers systems payers)
Patient centricity - being passionate about really understanding patients their attitudes to health and who they interact with/are influenced by along the patient journey to ensure patient needs are at the heart of decision-making.
Translate information into actionable insight - rigorously analyzing and synthesizing multiple sources of information to uncover powerful new insights that can be applied to create business advantage both now and in the future
Generate game-changing ideas - unleashing and nurturing creativity to translate strategies into bold ideas that will connect with target audiences to change attitudes and deliver behavior change
Design compelling experiences - creating holistic motivating campaign experiences for multiple audiences across key touchpoints to drive positive change in attitudes and behavior.
Execute with brilliance - delivering compelling experiences that help us create stronger connections with target audiences rigorously reviewing performance and seizing opportunities to optimize in real-time and to achieve greater effectiveness and efficiency
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds with as wide a range of perspectives as possible and harnessing industry-leading skills. We believe that the more inclusive we are the better our work will be. We welcome and consider applications to join our team from all qualified candidates regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment) as well as work authorization and employment eligibility verification requirements.
IC
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