BRAND MANAGER FOR SPECIALITY COFFEE at HME Holding Group

BRAND MANAGER FOR SPECIALITY COFFEE at HME Holding Group in Doha, DAW, QA.

This Full time on site position offers great opportunities for career growth.

About the Role

We are seeking an experienced and commercially driven Brand Manager to lead the growth and positioning of a globally recognized specialty coffee brand. This role is responsible for developing and executing brand strategies that strengthen market leadership, increase consumer engagement, and drive business growth across multiple markets. The ideal candidate combines strong brand-building expertise with a passion for specialty coffee, premium consumer experiences, and cultural trends. They will work cross-functionally with product development, retail operations, digital marketing, creative teams, and international stakeholders to ensure a consistent and compelling brand presence worldwide.

Key Responsibilities

Brand Strategy & Leadership

• Develop and implement annual and long-term brand strategies aligned with global business objectives.
• Drive brand equity, awareness, relevance, and market share growth across regional and international markets.
• Ensure consistent brand positioning, messaging, and visual identity across all channels and customer touchpoints.
• Act as the brand guardian, maintaining brand standards across retail, e-commerce, packaging, partnerships, and communications.

Product & Portfolio Marketing

• Lead go-to-market strategies for seasonal offerings, new coffee launches, limited editions, and innovation projects.
• Collaborate with coffee sourcing, roasting, and product development teams to translate product stories into compelling consumer narratives.
• Build storytelling around coffee origins, sustainability initiatives, farmer partnerships, craftsmanship, and quality standards.
• Support pricing, promotional, and portfolio strategies to maximize profitability and consumer value.

Consumer & Market Insights

• Analyze consumer behavior, market trends, competitor activities, and emerging opportunities within the specialty coffee sector.
• Leverage customer insights and data analytics to optimize brand performance and marketing effectiveness.
• Identify new customer segments and growth opportunities across global markets.

Integrated Marketing Campaigns

• Develop and execute integrated 360° marketing campaigns across digital, social media, retail, PR, experiential, and partnership channels.
• Manage global campaign calendars and coordinate regional adaptations.
• Collaborate with creative agencies and internal teams to deliver high-impact campaigns that drive engagement and sales.
• Oversee content development, ensuring alignment with brand voice and strategic objectives.

Digital & Community Engagement

• Drive digital brand growth through social media, content marketing, CRM, loyalty programs, and influencer partnerships.
• Foster engagement with coffee enthusiasts, industry professionals, and brand communities.
• Lead experiential marketing initiatives, including coffee festivals, educational workshops, product launches, and brand activations.
• Enhance customer loyalty through innovative and memorable brand experiences.

Commercial & Financial Management

• Manage annual marketing budgets and ensure effective allocation of resources.
• Monitor campaign ROI and optimize investments based on performance metrics.
• Partner with sales, retail, and e-commerce teams to achieve revenue and profitability targets.
• Contribute to forecasting, annual planning, and business reviews.

Stakeholder Management

• Collaborate closely with regional marketing teams, retail operations, supply chain, product development, and executive leadership.
• Manage relationships with agencies, creative partners, media vendors, and external stakeholders.
• Present brand performance, strategic recommendations, and growth opportunities to senior leadership.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience: 4-8+ years of experience in brand management, marketing, or category management.
• Experience within specialty coffee, premium food & beverage, hospitality, FMCG, or lifestyle brands is highly preferred.
• Proven success managing large-scale marketing campaigns and product launches.
• Experience working with international or global brands is highly desirable.

Skills & Competencies

• Strong strategic thinking and brand-building capabilities.
• Excellent storytelling and consumer engagement skills.
• Deep understanding of premium consumer brands and customer experience.
• Strong analytical and commercial acumen.
• Expertise in digital marketing, social media, CRM, and performance metrics.
• Exceptional project management and stakeholder management skills.
• Strong communication and presentation abilities.
• Ability to thrive in a fast-paced, dynamic, and multicultural environment.

Key Performance Indicators (KPIs)

• Brand awareness and brand equity growth.
• Market share and revenue growth.
• Customer acquisition and retention.
• Marketing campaign ROI.
• Digital engagement and community growth.
• Product launch performance.
• Customer satisfaction and brand sentiment.
• Loyalty program participation and effectiveness.

What Success Looks Like

• Strengthened global brand positioning within the specialty coffee industry.
• Consistent premium customer experience across all markets and channels.
• Successful product launches that drive revenue and customer engagement.
• Increased brand loyalty and advocacy among coffee consumers.
• Measurable contribution to business growth and profitability.

Pay

QAR12,000.00 - QAR15,000.00 per month

Work Location

In person

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