IMPORTANT:
Please submit your resume in PDF format only, and kindly read the JD in its entirety.
ROLE OVERVIEW:
This is a brand-building leadership role within a fast-scaling, founder-led entrepreneurial group operating across the hospitality sector.
While your primary focus will be transforming their flagship modern QSR chain into a widely recognized brand, you will also gain strategic exposure to an international dining concept (launching in Europe) and a B2 B catering vertical.
This is not a pure performance marketing role. We are seeking a builder who understands how strong food brands are created through storytelling, aesthetics, and community pull.
You will begin as a hands-on Individual Contributor (IC) owning strategy and execution, with the mandate to make the primary brand one of the most trusted South Indian food brands.
ROLE DETAILS:
Role: Brand & Marketing Manager
Experience Required: 3 to 6+ years
Client’s Industry: Hospitality Group (QSR, B2 B Catering, International Dining) | ₹15 to 20 Crore Revenue Range
Location: Around Ulsoor, Central Bengaluru, Bengaluru
Travel Requirements: Yes (Domestic & International)
Employment Type: Full-time
Work Arrangement: Work from Office (WFO)
Working Days: Monday-Saturday
ABOUT THE CLIENT’S COMPANY:
Our client is a dynamic, founder-led hospitality group scaling multiple verticals at once, with a focus on long-term and sustainable growth.
A modern South Indian QSR brand with 10+ outlets currently, expanding rapidly across India through franchise and partner-led models.
A large-scale B2 B catering operation serving 6,000–8,000+ meals a day to institutional clients, targeting 40%+ CAGR over the next 5 years.
A premium international casual dining concept, with its first outlet launching in Europe this year.
An early-stage, AI-led, product-first Food Tech venture solving problems within the food ecosystem.
ROLES & RESPONSIBILITIES:
1. BRAND STRATEGY & PORTFOLIO OWNERSHIP
Own the brand narrative, tone, and visual identity across the hospitality portfolio, ensuring consistency and premium quality at every customer touchpoint.
Act as the custodian of brand aesthetics across social media, menus, packaging, in-store branding, and campaign creatives.
Lead the storytelling and content direction for the International brand launch and drive initiatives for the B2 B catering vertical.
2. SOCIAL MEDIA & CONTENT LEADERSHIP
Take end-to-end ownership of the flagship brand's social media presence with a strong instinct for food aesthetics and visual storytelling.
Direct and guide agencies, creators, and freelancers to produce high-quality reels and short-form video content.
Ensure social media efforts drive genuine recall and craving, focusing on building community connection.
3. ORGANIC GROWTH & FOOTFALL GENERATION
Design and execute campaigns specifically to increase walk-ins, repeat visits, and organic traction, reducing dependency on paid media.
Build and manage structured neighborhood-level marketing calendars and partner with operations to ensure successful on-ground delivery.
4. DATA, ANALYTICS & BUSINESS THINKING
Track and analyze the impact of campaigns on store-level sales, footfalls, and CAC vs. organic traction.
Convert insights from POS data, Google Analytics, and aggregator dashboards (Swiggy/Zomato) into clear business decisions.
5. EXECUTION OWNERSHIP
Start as a hands-on Individual Contributor (IC) owning execution, from managing agencies to building brand playbooks.
Establish the processes required to hire and scale the internal marketing team over time.
WHAT SUCCESS LOOKS LIKE (12-18 MONTHS):
Brand Recall: Strong recognition for the primary brand in key markets.
Growth: Visible improvement in organic footfalls and repeat customer rates.
Presence: A consistent, high-quality social media presence that drives engagement.
Team: A small, high-quality in-house marketing team is hired and operational.
WHAT WE ARE LOOKING FOR:
a) Must-Haves:
Full-time bachelor’s degree in any field.
3 to 6+ years of marketing experience with mandatory experience in F&B / QSR / Restaurant industry.
Proven judgment in food aesthetics, content creation, and visual storytelling.
High ownership and a founder-compatible mindset; comfortable owning both strategy and execution.
b) Nice-to-Haves:
MBA degree (preferably in Marketing & Branding).
Experience scaling a consumer brand or exposure to multi-outlet restaurant businesses.
Ability to balance creativity with commercial discipline.
c) Tools & Skills Required:
Proficiency in Excel/Google Sheets, Google Analytics, and POS Data analysis.
Deep understanding of Swiggy & Zomato dashboards and ecosystems.
Ability to guide visual content and design direction effectively.
PERKS & BENEFITS:
Direct, high-impact working relationship with the Founder. You'll see the real outcome of your work daily.
Broad business exposure across QSR, institutional catering, and international expansion.
A genuine global-plus-local mandate: scaling operations in India while driving an international (European) launch.
A real ownership culture. You'll get meaningful autonomy, real challenges, and real wins, with no hand-holding.
REPORTING STRUCTURE:
This role reports directly to the Founder.
CANDIDATES / APPLICANTS, PLEASE NOTE:
Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.