Key Responsibilities • Owning up media planning and delivery for key account • Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams • Manage the day-to-day implementation, optimization, and performance of on-going campaigns. Assist in strategic analysis of campaigns • Manage day-to-day client interaction along with the final plan presentation to the client • Owning up brand and individual KPI’s to drive business goals • To supervise and design media plans using appropriate media tools. • To create culture of innovation and have all contribute to creative media solutions. • To proactively provide inputs/ directions to client and be responsive for client needs • Facilitate development of team members through on –the-job coaching and initiate developmental training. To ensure smooth team functioning and timely resolution of team conflicts Job Related Skills • Developing Media Strategy to achieve respective brand’s objectives • Planning, implementing & execution of the campaigns • Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders • Manage complex projects with an ability to handle multiple projects at a time • Set and meet deadlines for self as well as others • Abreast with industry trends and innovations to drive thought leadership in business. • Media dashboard experience – Adwords, Dv360, Facebook • Analytically bent with Creative mindset • Thorough understanding and management of media governance processes and inter department relationships Most Important Skills • Strong in verbal, numerical and strategic reasoning • Good presentation and communication skills • Inter-personal relationship builder and stakeholder management is critical • Knowledge of media planning tools – Comscore, GWI, Similarweb etc.
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