Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.
Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.
The Role:
BIC is seeking an experienced and results-driven Business Development Manager to grow and strengthen its existing business across Bangladesh. The role holder will be responsible for expanding sales volume and market share through BIC's existing distributor and retail network, deepening trade relationships, and driving execution excellence across the Stationery, Lighters, and Shavers categories. This is a mid-level commercial role reporting to the Commercial Manager South Asia, ideal for a hands-on sales professional who thrives on building strong partnerships and delivering consistent, measurable business growth.
Key Responsibilities:
- Own and deliver the annual sales, market share, and distribution targets for Bangladesh across BIC's product categories (Stationery, Lighters, Shavers).
- Manage, motivate, and grow performance of the existing distributor network, ensuring healthy stock levels, timely replenishment, and adherence to trade terms.
- Identify and convert opportunities to expand numeric and weighted distribution within existing channels (General Trade, Modern Trade, Wholesale & Key Accounts).
- Build and maintain strong relationships with distributors, key retailers, and trade partners to strengthen BIC's market position and secure preferred shelf space and visibility.
- Develop and execute quarterly business plans and trade promotion activities in line with regional commercial strategy and brand guidelines.
- Monitor sell-in and sell-out performance, market share trends, and competitor activity, and translate insights into corrective action plans.
- Coach and supervise field sales staff / territory executives (where applicable), ensuring effective route-to-market execution and reporting discipline.
- Manage trade spend, promotional budgets, and credit/collections in line with company policy, ensuring profitable and compliant growth.
- Prepare regular sales reports, forecasts, and business reviews for the Commercial Manager South Asia and other stakeholders.
- Represent BIC at trade events, distributor conferences, and key customer meetings across Bangladesh.
Requirements:
- Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is an advantage.
- 5–8 years of progressive experience in sales or business development within FMCG, consumer goods, or a similar fast moving distribution-led industry
- Proven track record of managing distributor networks and delivering sales growth in the Bangladesh market.
- Strong understanding of General Trade and Modern Trade dynamics in Bangladesh.
- Demonstrated experience in Trade Marketing, Key Account Management, or channel development is preferred.
- Willingness and ability to travel extensively within Bangladesh.
- Fluency in Bangla and English, both written and spoken.
- Proficiency in MS Excel, PowerPoint, and standard sales reporting/CRM tools.
- Strong commercial acumen with a results-oriented, target-driven mindset.
- Excellent relationship-building and negotiation skills with distributors and trade partners.
- Analytical ability to interpret sales data and market trends into actionable plans.
- Effective communication, coaching, and people-management skills.
- High level of ownership, integrity, and self-motivation to work with a degree of independence.
- Strong organizational and time-management skills to manage multiple territories and priorities.
What does BIC offer?
- Working for an international FMCG leader with iconic brands
- A great team of highly motivated and enthusiastic people
- Opportunities for growth within a global organization
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.
#J-18808-Ljbffr