Business Development Manager - Government Business

About the Role

We are looking for an experienced Business Development Manager with a strong understanding of the Government and Public Sector ecosystem and prior experience in selling advertising, branding, media, digital marketing, communication, and integrated marketing solutions to government clients.

The ideal candidate will have a proven track record of identifying government business opportunities, building relationships with relevant stakeholders, participating in tenders/RFPs, and converting opportunities into business.

Key Responsibilities

• Identify and develop new business opportunities with Central Government, State Government, PSUs, Government Bodies, Authorities, and other public-sector organisations.
• Build and maintain strong relationships with key government stakeholders, departments, agencies, and decision-makers.
• Understand client communication requirements and develop relevant advertising, branding, media, digital, social media, creative, and integrated marketing solutions.
• Drive the complete business development cycle - from lead generation and opportunity identification to pitching, negotiation, closure, and account handover.
• Track and identify relevant government tenders, RFPs, EOI, empanelment opportunities, and procurement requirements related to advertising and communication services.
• Coordinate with internal creative, strategy, media, digital, and account teams to develop pitch presentations, proposals, campaign concepts, and commercial submissions.
• Prepare and deliver compelling pitches and presentations to government clients and evaluation committees.
• Manage commercial negotiations and ensure proposals are aligned with client requirements and business objectives.
• Maintain a healthy pipeline of government opportunities and provide regular updates on business development progress.
• Develop a strong understanding of government procurement processes, tendering procedures, empanelment requirements, and compliance documentation.
• Build long-term relationships to generate repeat business, renewals, and larger integrated projects.

Required Experience & Skills

• 4–8 years of experience in Business Development / Sales, preferably within an advertising, marketing, media, PR, digital, or communications agency.
• Prior experience of working with Government clients, Government departments, PSUs, autonomous bodies, or public-sector organisations is mandatory/preferred.
• Demonstrated experience in selling advertising or marketing services to government clients.
• Strong understanding of government tenders, RFPs, EOIs, empanelment processes, and procurement cycles.
• Existing relationships/network within relevant government departments, PSUs, or government agencies will be an advantage.
• Strong communication, presentation, negotiation, and relationship-management skills.
• Ability to understand client briefs and translate them into commercially viable marketing/communication solutions.
• Strong proposal and pitch-development skills.
• Ability to work collaboratively with creative, strategy, media, digital, and account management teams.
• Strong commercial acumen with the ability to negotiate and close business.
• Willingness to travel for client meetings, presentations, and business development requirements.