Position Overview:
Drive profitable growth of Caldic India's Nutraceuticals business by identifying and developing new business opportunities, expanding strategic customer relationships, growing the principal portfolio, and bringing innovative ingredient and formulation solutions to the Indian market.
A key focus of the role will be to work closely with Caldic's blending operations and technical teams to develop differentiated solutions, create new product concepts, and convert market needs into innovative customer propositions.
Key Responsibilities:
1. Business Development & New Business
- Identify, develop and convert new business opportunities across nutraceuticals, dietary supplements, sports nutrition, healthy ageing, immunity, gut health and wellness.
- Develop a strong pipeline of prospective customers and opportunities.
- Drive new customer acquisition and expansion of existing accounts.
- Develop strategic account and territory growth plans.
- Identify opportunities to increase share of wallet through cross-selling and solution selling.
- Own opportunities from initial identification through sampling, trials, commercialization and conversion.
2. Customer Development
- Build strong relationships with R&D, procurement, marketing, innovation and senior leadership teams at customer organizations.
- Understand customers' innovation pipelines, product concepts and formulation challenges.
- Conduct customer presentations, technical discussions, workshops and solution-selling sessions.
- Position Caldic as a solution partner rather than simply an ingredient supplier.
3. Principal & Portfolio Development
- Develop growth plans with existing principals and identify opportunities to expand their business in India.
- Identify and evaluate potential new principals and innovative ingredient technologies.
- Work with principals and blending operations to develop differentiated solutions and market propositions.
- Drive commercialization of new ingredients and technologies.
4. Market Intelligence & Opportunity Creation
- Track nutraceutical market trends, consumer trends, regulatory developments and competitor activity.
- Identify whitespace opportunities and emerging categories.
- Convert market intelligence into actionable business opportunities and innovation projects.
- Proactively identify products and technologies that can create new revenue streams for Caldic.
5. Cross-functional Collaboration
Work closely with:
- Blending Operations – new blends, prototypes, trials and commercialization
- Technical/R&D – applications, formulation and customer trials
- Principals – product innovation, technical support and market development
- Marketing – campaigns, market intelligence and customer engagement
- Regulatory – regulatory feasibility and product compliance
- Supply Chain & Customer Service – commercialization and execution
Key Performance Indicators (KPIs):
- New business generated
- New customers acquired
- Number of new products/solutions commercialized
- Pipeline coverage and conversion
- Principal growth and retention
- Share of wallet growth
- Customer trials converted to commercial business
- Customer engagement and opportunity generation
Role Requirement:
- 5–8 years of experience in business development, technical sales or commercial roles within Nutraceuticals, Functional Ingredients, Food Ingredients or Specialty Ingredients.
- Strong understanding of the Indian nutraceutical market and customer ecosystem.
- Existing relationships with nutraceutical manufacturers and R&D teams will be an advantage.
Desired Competencies
- Strong hunting and new business development mindset
- Consultative and value-selling approach
- Innovation and solution-development mindset
- Strong commercial and negotiation skills
- Ability to understand customer formulation challenges
- Strong stakeholder management
- Entrepreneurial approach with high ownership
Please note that this is a general description of the role and its requirements. The duties and responsibilities within this role may change over the course of employment at the employer’s discretion.