POSITION’S OBJECTIVE: The Business Development Manager is overall responsible for driving business growth, lead generation, and client acquisition for the Home Destination Centre and Turnkey projects vertical. The role involves identifying strategic channel partners, pitching bespoke Fabindia Turnkey IDS solutions, and managing end-to-end client relationships to maximize revenue.
#Key Responsibilities:
1. Market Expansion & Lead Generation
- Identify & Network: Build a robust pipeline of channel partners, including architects, interior designers, builders, brokers, hospitality chains, and government bodies.
- Prospecting: Actively generate high-quality B2B and premium B2C leads through targeted field visits, industry networking, and market research.
- Lead Qualification: Analyze and qualify incoming leads to ensure alignment with Fabindia’s brand ethos, design aesthetic, and service capabilities.
2. Client Acquisition & Pitching
- Consultative Selling: Conduct client meetings to deeply understand their space, design requirements, and budget constraints.
- Solution Pitching: Present and pitch Fabindia Turnkey IDS solutions effectively, showcasing value-added services (e.g., modular setups, wallpapers, customized furniture, and mattresses).
- Deal Closure: Coordinate with internal legal, design, and commercial teams to draft, finalize, and sign off on client agreements.
3. Financial & Relationship Management
- Account Management: Maintain and nurture long-term relationships with existing clients to drive repeat business and organic referrals.
- Commercial Closure: Ensure the timely collection of initial advances and milestone payments from the customer as per the agreed terms.
4. Operations & Reporting
- Cross-Functional Coordination: Liaison closely with the design, project execution, and store operations teams to ensure seamless project handovers.
- CRM & Reporting: Maintain a meticulously updated client database. Prepare and present weekly/monthly progress reports tracking lead conversion rates, pipeline health, and revenue achievements against targets.
Key Performance Indicators (KPIs)
- Revenue generated against Quarterly commercial targets.
- Number of active, high-value channel partners (architects, builders, etc.) onboarded.
- Lead-to-conversion ratio and pipeline velocity.
- Timely collection of project advances and milestone payments.
# Knowledge, Skills & Experience Required
1. Qualifications & Experience
- Education: Bachelor’s degree in Business Administration, Marketing, Interior Design, or a related field.
- Experience: 4–6 years of proven sales and business development experience specifically within the Home & Lifestyle, Furniture Design, or Turnkey Interior Services industries.
2. Technical & Domain Knowledge
- Industry Acumen: A solid basic understanding of interior design concepts, floor plans, materials, and premium home/furniture product categories.
- Tech Savviness: Proficiency in MS Office (Word, Excel, PowerPoint) and modern CRM tools for pipeline management.
- Lead Generation: Proven track record of generating premium leads from both in-store walk-ins and proactive external corporate channels.
3. Core Competencies & Soft Skills
- Commercial Acumen: Strong business development, active networking, and persuasive high-value negotiation skills.
- Communication: Excellent verbal and written communication skills with the ability to confidently pitch to premium clients, architects, and corporate stakeholders.
- Target-Driven & Self-Motivated: Highly self-driven, result-oriented, and comfortable thriving in a high-pressure, target-driven sales environment.
- Relationship Management: Exceptional client relationship skills with a focus on long-term retention, high customer satisfaction, and referral generation.
4. Operational & Stakeholder Management
- Cross-Functional Navigation: Strong internal stakeholder management skills; the ability to effortlessly collaborate across departments (design, supply chain, retail operations) to ensure flawless service fulfilment for the customer.
- Ownership & Multitasking: High degree of personal ownership, resilience, and the ability to seamlessly multitask under tight project timelines.
#Additional Role Requirements
- Mobility & Travel: Must be fully open to frequent local travel and market visits. Fieldwork is a core component of this role for client acquisitions and site inspections.
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