Campaign Director

Key Responsibilities and Tasks

Client Management

• Engages in and ensures a strategic relationship with the client providing insight and partnership across all aspects of the marketing and communications spectrum
• Responsible for ensuring excellent client communication at all levels; defining KPIs deadlines and service agreements
• Delivers an added-value consultancy and works closely with clients to deliver campaigns services and products across traditional and emerging communications channels
• Plays an integral role in the senior management team ensuring account profitability and optimising the impact of revenues on the business
• Leads the new business process in collaboration with the local and regional leadership team making key decisions and playing a crucial role in selling TEAM LEWIS credentials throughout the tender process

Media Relations

• Maximises media relations activity on behalf of the client via an in-depth knowledge of team networks
• Recognises and creates media opportunities for the client in line with wider industry activity
• Shares their detailed knowledge of the media landscape with team members operating as a significant contributor in the tech digital and consumer space
• Utilises their network to create and maximise client coverage advising on potential narrative storytelling and thought leadership opportunities
• Maximises their teams understanding of current affairs by promoting a commitment to understanding the news agenda

Content

• Oversees the creation of high quality and engaging content providing knowledgeable quality control and guidance to all relevant colleagues
• Works with the client to develop and implement an impactful content strategy
• Works with the team to improve own and others knowledge of content trends driving a commitment to excellent story-telling across the business

Digital / social media

• Uses social media to recognise trends and proactively promotes new tools solutions and processes to continuously evolve and optimise client PR campaigns across the business
• Provides social media insight as well as strategic management of client activity
• Works collaboratively with the digital team to increase the utilisation and selling of digital services

Team Working and Development

• Takes overall leadership responsibility for the Campaign team including coaching supervision assessment and reviews of all team members
• Sets strategic team objectives on a weekly monthly quarterly and annual basis
• Defines deliverable client objectives and sets standards of excellence for all client activity driving commitment from all levels of the team
• Monitors team activity levels against budget increasing fees and negotiating with clients and suppliers where necessary
• Plays a leading role in the new business process project managing pitch teams and delivering credible solutions to new business challenges
• Acts as leader in guiding colleagues on how to best manage campaigns and projects
• Acts as a respected line manager working closely with line reports to maximise strengths improve weaknesses and support career development
• Works with the Talent team to recruit high calibre candidates into the team and develop and initiate hiring strategy in line with projected organisational requirements
• Work with the HR team to reward retain and develop the team and resolve any performance issues

Reporting and Analysis

• Ensures profitability on all accounts and effectively manages budgets
• Understands and maximises the impact of client revenues on the business
• Communicates account performance internally and provide strategic advice to the client based on measurable analysis
• Monitors and reports on account KPIs and ensure accurate reporting by junior team members
• Provides detailed reports to the senior management team on request

General

• Runs and supports training sessions with a view to maximising opportunities to expand team skills and grow revenues
• Take a proactive role in promoting the TEAM LEWIS brand its identity values and work
• Support the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Overall be a guardian of best marketing practice

About You

• Highly commercial with strong strategic client consultancy skills

• Relevant experience working in a B2B or corporate communications agency environment at a Senior Campaign Manager or Campaign Director level

• Well-versed in social media and the integration of digital marketing into the PR landscape
• A track record of retention and the profitable growth of existing accounts
• Considered assertive and influential; a leader with the aptitude to develop and motivate a team
• Able to provide consultancy on PR requirements as well as broader marketing strategy
• Demonstrable success at securing new business and increasing client revenues

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.