Campaign Executive (PR)

Purpose of the role

The Campaign Executive plays a media-focused and team-support role. The role requires the ability to handle a number of projects at any one time as well as being able to respond quickly to journalist and team requests. The Campaign Executive will develop a clear understanding of the teams requirements and objectives be proactive in attitude and supportive of the team at all times.

Core Responsibilities

Client Management

• Assists the team with the management of client accounts and projects helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services
• Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics
• Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to
• Participating in new business pitches by providing research support and coordination
• Assists with the coordination of press tours events and review programmes

Media Relations

• Understands and avidly follows the news agenda positioning clients and products within the wider news narrative
• Researches and identifies appropriate journalists bloggers and analysts on an on-going basis
• Develops and strengthens existing media relationships for self and the team
• Monitors relevant news sources and alerts the team to relevant breaking news opportunities
• Understands and identifies strong news angles and media opportunities
• Secures on-going and regular media opportunities such as columns and Q&As
• Organises and coordinates media interviews and press briefings

Content

• Drafts a broad range of written materials including biographies briefing documents media alerts soundbites Q&As backgrounders and boilerplates ensuring a consistent level of high quality content
• Creates press materials and compelling content for both traditional and digital media
• Creates valuable and insightful briefing sheets to assist clients with their press communications
• Understands and develops knowledge around finding a good news angles or hooks
• Takes a developmental approach to improving writing ability adapting and refining style to suit the needs of the client
• Works with content specialists to ensure a consistent level of quality for all written content

Digital / Social media

• Provides social media execution and management of related digital activity
• Implements and maintains social media communities campaigns and projects for digital clients
• Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients
• Contributes to client growth and impact across the full spectrum of social media channels
• Production of social first copy for all channels using appropriate techniques and language relevant to each platform

Team Working and Development

• Ensures personal and deliverable client objectives are met on an ongoing basis
• Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties
• Escalates general new business requests to appropriate team members acting as a first point of contact for external enquiries
• Works closely with line manager to maximise own strengths improve weaknesses and support individual and team career development
• Supports with the training of graduates and interns wherever possible
• Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and analysis

• Tracks and reports on media activity including coverage reports press clippings online media engagement
• Ensures that all account activity and results are reported back to the Senior Campaign Executive / Campaign Manager / Campaign Director
• Communicates account performance internally at account reviews
• Provides reports to the Campaign Director or senior management team on request

General

• Supports the Campaign Servicing team on ad hoc initiatives and projects
• Takes a proactive role in promoting the TEAM LEWIS brand its identity values and work
• Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme
• Contributes and supports the continuous improvement of systems practices and policies

About you

• Relevant experience in a B2B corporate consumer or digital communications environment at a Campaign Executive level
• Proven written and spoken ability in Arabic and English
• Thorough knowledge of PR and media: print and broadcast
• Attention to detail
• Creative thinking
• Understanding of client business issues and requirements
• Highly developed presentation skills
• Understanding of market research and analysis
• Ability to delegate effectively
• Calmness under pressure and ability to achieve tight deadlines
• Proven ability to keep abreast of current affairs and relate them to client situations
• Polished and professional appearance

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

TEAM LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that TEAM LEWIS is a place where everyone can thrive.