Card Products Expert – New Value Proposition Card Launch

Job Title

Card Products Expert – New Value Proposition Card Launch

Employment type

Contract (On-site)

Contract length

6 - 12 months

Location

Doha, Qatar

PURPOSE OF THE PROJECT

The Card Products Expert – New Value Proposition Card Launch will play a key role in supporting our card product strategy and the successful launch of a new value proposition in Qatar. The role will be responsible for translating market, client, and consumer needs into compelling card propositions that strengthen our position across the Qatar payments ecosystem and drive sustainable growth. Working closely with the issuing banks, clients, internal product teams, commercial stakeholders, and relevant ecosystem partners, the role will lead and coordinate key activities across the product development and go-to-market lifecycle. This will include proposition design, market and competitive analysis, product positioning, value proposition development, client engagement, launch planning, and post-launch performance optimisation.

Core Responsibilities and Accountabilities

• Develop and refine the new card product/value proposition, ensuring alignment with broader product and market strategy.
• Conduct market, consumer, competitor, and issuer analysis to identify opportunities and inform proposition design.
• Partner with issuing banks and clients to understand requirements and support successful product adoption and implementation.
• Lead key workstreams across product development, launch readiness, positioning, pricing/value proposition, and go-to-market planning.
• Collaborate with Product, Consulting, Marketing, Sales, Risk, Legal, Operations, and Technology teams to ensure effective execution.
• Develop compelling business cases, product narratives, and client-facing materials to support stakeholder and issuer engagement.
• Support the development of launch plans, including customer proposition, benefits, communications, activation, and acquisition strategies.
• Monitor market and product performance following launch, identifying opportunities for optimisation and further growth.
• Provide subject‑matter expertise on card products, payments trends, consumer behaviour, and competitive dynamics across Qatar and the wider GCC.
• Function as a trusted advisor to internal and external stakeholders, providing commercially focused recommendations and practical solutions.

Knowledge and Experience

• Strong knowledge and hands‑on experience across card products, payments, issuing, acquiring, and digital payment solutions, with a good understanding of the evolving GCC payments landscape.
• 8-10 years' experience taking a card product or value proposition from concept through development, launch, and post-launch optimisation, including proposition design, customer segmentation, positioning, benefits, and commercialisation.
• A proactive, commercially minded professional who can connect strategy with execution, manage multiple priorities, navigate ambiguity, and drive initiatives forward with limited supervision. Strong presentation, problem‑solving, and project‑management skills.
• Strong ability to analyse market trends, competitor propositions, consumer behaviour, and client needs, translating insights into commercially compelling product strategies and actionable recommendations.

Mandatory Skills

• Bachelor's degree in Finance, Economics, Business Administration, Computer Science, Information Technology, or a related field (Master's preferred).
• Previous experience within Banking, Digital Payment & Card solutions, or the FinTech industry.
• Regional experience, including working in a faced‑paced matrix organisation.
• Excellent communication skills in English (written, verbal, and presentation); Arabic preferred.

Preferred Skills

• The ability to analyse data, troubleshoot payment issues, optimize processes, and make data-driven decisions.
• Good understanding of payment systems, digital platforms, system workflows, security basics, and industry technologies.
• An understanding of regional regulations across financial services or payment networks.

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