As a Cluster Director of Digital Marketing you will be a strategic leader responsible for conceiving developing and executing the hotels comprehensive digital marketing and e-commerce vision. This senior role involves spearheading all digital initiatives to drive significant online revenue growth across direct and indirect channels elevate brand positioning and market share and champion digital innovation. Ensure the optimization of all digital customer journey touchpoints in alignment with the brand standards and overarching commercial objectives leading the digital transformation efforts for the property. The role directly complements and contributes to the hotels B2C business mix by driving guest engagement direct bookings and brand loyalty through targeted digital strategies.
Key Responsibilities
Strategic Leadership & Planning
- Develop own and implement the hotels multi-year digital marketing strategy and annual operating budget ensuring alignment with overall business goals and market opportunities.
- Lead the integration of digital marketing strategies with all commercial departments (Sales Revenue Management PR F&B Spa) to create a cohesive and powerful market presence.
- Define and champion the hotels e-commerce strategy setting ambitious targets for direct channel growth and optimizing performance on third-party platforms.
- Ensure digital marketing efforts support visibility and engagement with Accors ALL Accor Live Limitless loyalty program contributing to both guest acquisition and retention goals.
- Team & Agency Management
- Lead mentor and develop any in-house digital marketing team members (e.g. Digital Marketing Manager Influencer & Social Media Executive) fostering a culture of high performance and continuous learning.
- Oversee the selection onboarding and performance management of digital marketing agencies and technology vendors ensuring optimal ROI and service delivery.
Digital Channel & Performance Oversight
- Direct and oversee all digital marketing campaigns and activities including but not limited to SEO/SEM paid media (PPC display programmatic) social media strategy content marketing CRM/email automation affiliate marketing influencer collaborations and Metasearch.
- Establish robust analytics frameworks to monitor analyze and report on digital channel performance KPIs and ROI to executive leadership driving data-informed strategic adjustments.
- Champion the development and execution of a cutting-edge content strategy that enhances brand storytelling and engagement across all digital platforms.
Revenue & Distribution Optimization
- Collaborate closely with Revenue Management to ensure digital strategies support optimal pricing rate parity and inventory management across all online channels.
- Drive strategy for optimal visibility content quality and conversion performance on OTA platforms managing relationships with key OTA market managers.
Brand & Reputation Management
- Oversee the hotels online brand presence and reputation management strategy ensuring consistent brand messaging and proactive engagement with online reviews and social commentary.
Innovation & Market Intelligence
- Conduct in-depth competitive landscape analysis and market research to identify emerging digital trends technologies and opportunities for innovation.
- Pilot new digital initiatives and technologies to maintain a competitive edge and enhance customer engagement and acquisition.
- Drive awareness adoption and strategic utilization of the Brand / Accor ALL and other loyalty initiatives among hotel guests and internal teams.
Budget & Financial Acumen
- Develop and manage the annual digital marketing budget ensuring effective allocation of resources and maximizing return on investment.
- Provide regular forecasting and performance reports to senior management.
Qualifications :
Qualifications & Requirements
- Minimum 8-10 years of progressive experience in digital marketing and e-commerce with at least 3-5 years in a leadership or management role
- Significant experience within the hospitality travel or luxury retail sectors is highly preferred
- Bachelors degree in Marketing Business Administration Hospitality Management or a related field. Masters degree or relevant certifications (e.g. Google Ads Digital Marketing Strategy) are a strong plus
- Fluent in English (written and spoken); proficiency in additional relevant languages is advantageous
- Demonstrable expertise in developing and executing successful multi-channel digital marketing strategies with a clear focus on ROI
- In-depth knowledge of SEO/SEM paid advertising (PPC programmatic social) social media marketing content strategy CRM/email marketing analytics platforms (e.g. Google Analytics 4) and digital reporting
- Proven experience in managing significant marketing budgets and optimizing spend
- Strong leadership and team management skills with experience in mentoring and developing talent.
- Exceptional analytical strategic thinking and problem-solving abilities
- Outstanding communication presentation negotiation and interpersonal skills with the ability to influence stakeholders at all levels
- Highly data-driven with a passion for innovation digital transformation and continuous improvement
- Energetic proactive and results-oriented with a proven ability to work effectively in a fast-paced environment both independently and as part of a senior leadership team
- Experience with hotel-specific systems (e.g. CRS PMS RMS) and OTA extranets is beneficial.
Additional Information :
What is in it for You:
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference through our Corporate Social Responsibility activities like Planet 21
Why work for Accor
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day making sure that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.
By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality. Discover the life that awaits you at Accor visit what you love care for the world dare to challenge the status quo! #BELIMITLESS
Remote Work :
No
Employment Type :
Full-time
Key Skills Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills
Experience: years
Vacancy: 1