The Candidate will lead the development and growth of theLFP/WFP business across the CME (Canon Middle East)markets by fulfilling the role of product champion for allbusiness development marketing and sales activities incooperation with EMBU Sales Team Marcoms & Partners.
With Canon youll get the support and encouragement you need to grow from people who share your ambition. Well invest in your professional development to help you learn and progress in your role with us. Youll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability encompassed by our Kyosei philosophy of living and working together for the common good focused on reducing our environmental impact and creating opportunities to make positive social contribution.
The Candidate will be responsible for promoting Canon Products & Solutions awareness and profile across the regions via events PR Marcoms activities internal promotion and partner collaboration. He/She will also be responsible for designing action plans for country support and regional marketing/sales activity to stimulate market awareness and sales achievement.
The candidate will also be responsible for:
Market Analysis and Strategy
Together with Area sales local partners and external market research companies (when appropriate) analyze market situations per country on issues such as Market Size Competition Activities Market Pricing and general market developments and dynamics.
Use this analysis as the basis for discussions with Area sales to formulate local sales strategies and design clear business plans.
Draw up action plans for country support and regional marketing/sales activity in line with budget guidelines agreed with Marketing Manager to stimulate awareness and sales achievement.
Monitor Canon MaSh (Market Share) in the individual Countries and prepare Market Intelligence & Competitor Analysis on a periodic basis
Pricing / Product positioning
Decide product pricing and positioning based on competitive landscape.
Conduct support negotiation with EMBU to achieve required pricing
Support the Area Sales team for Tender pricing Key accounts & Special deals. Also responsible for Tender Pipeline management in coordination with Area sales.
Product Launch & Promotion
Coordinate the planning and schedule of new product launches together with internal staff in order to support the timely and successful launch of new products into Middle East markets.
Manage the Product Life Cycle for the products from Launch to End of Life through required strategy promotions & schemes
Drive Strategic Product/Targets in line with the management direction
Product Training & Development
Attend to training courses on nominated products and create/carry out the local training courses for internal teams & Canon distributors at suitable location in UAE or abroad.
Evaluate knowledge levels of trainee maintain and update training records.
Sales & Marketing Budget preparation & Implementation
Fix the Sales budget with Area Sales discuss and agree annual targets and termly sales plans together with the requisite marketing plan/budget (products/pricing/promotion etc).
Discuss and advise Area Sales Team about proper product strategy in order to realize stronger business structures and market coverage.
Monitor and review monthly sales performance for assigned product group to ensure smooth sales movements in line with the agreed sales plan and take appropriate remedial action.
GP (Gross Profit) Management
Monitor and control of GP through tracking of special promotion pricing and tender deals at the point of 1 agreeing special pricing with the sales group and 2 follow up at actual delivery period for tracking of incoming (from Europe) and outgoing (to customer) support.
Marketing / Busines Development Activities
Plan manage and coordinate the of various market development activities within company guidelines and to meet the agreed quality standards time planning and budgets.
Coordination with HQ
Ensure smooth & continuous communication with HQ for all activities related to Budget preparation Support discussions Product launches Monthly performance management other reports & submissions in line with requirements.
Interpersonal Requirements
Previous Experience/ Education
Required Experience:
IC
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