About the Group/Team
In this role youll be at the intersection of Community and Marketing. Community has always been at the heart of Canva fueling all the strong brand loyalty weve built over the years. To ensure success in MENAP this role is essential in driving the awareness and adoption of Canva.
About the Role/Specialty
As Canvas Community Manager in MENAP you will design and deliver strategies that connect communities with Canva-helping them discover the value of our platform engage deeply with our community and become passionate advocates for our brand product and mission.
What youll do
Community Program Management: Lead the growth and engagement of Canvas MENAP community scaling peer-to-peer advocacy through Canvassadors local events and online activations.
Events & Experiences: Organize and facilitate impactful in-person and virtual eventsincluding workshops networking sessions and flagship gatherings to showcase Canvas value and drive adoption in MENAP.
Content & Engagement Strategy: Develop and deliver contentcase studies toolkits webinars and success storiesthat inspire entrepreneurs and highlight Canvas impact on small business growth.
Cross-Functional Collaboration: Partner with Growth Marketing SEO Content and Partnerships teams to design and execute integrated campaigns that convert community advocacy into MAUs and ARR growth.
Expand the Canvassador Programme: Recruit onboard and empower Canvassadors to act as brand ambassadorshosting activations creating content and fueling grassroots visibility across MENA.
Partnership Development: Build and nurture relationships with MENAP networks accelerators financial institutions and government programmes to increase Canvas credibility and reach in the ecosystem.
User Growth & Awareness: Drive MAU growth and paid conversion through data-driven initiatives ambassador referrals and partnership activationstying community activity directly to ARR impact.
Market Insights & Storytelling: Act as the local expert on MENAP trends capturing user stories feedback and advocacy moments to inform growth strategies and amplify Canvas brand narrative
What were looking for
5 years of experience growing and engaging MENAP audiences with a proven track record of driving adoption retention and revenue impact through community-led strategies.
Deep understanding of the MENAP landscapeits challenges ecosystems and opportunitiespaired with experience working in a global organisation.
Proven ability to design and scale ambassador programmes peer-led advocacy and grassroots campaigns that transform users into passionate brand champions.
Skilled at creating and managing partnerships with networks accelerators financial institutions and government programmes to expand Canvas reach and credibility.
Strong experience facilitating impactful activationsworkshops networking sessions and flagship in-office eventsthat foster community trust and convert participation into MAU and ARR growth.
Ability to craft compelling contentcase studies toolkits webinarsthat inspire entrepreneurs and highlight Canvas role in business growth.
Analytical skills to track community KPIs (MAUs referrals ARR contribution) translate insights into action and connect community engagement directly to business growth.
Comfortable working with Growth Marketing SEO Content Product and Partnerships teams to design integrated campaigns that scale user growth.
Confident public speaker with experience in facilitating webinars and workshops.
Creative thinker with content creation experience including video editing and a deep understanding of social platforms and trends.
Excellent cross-functional collaboration working effectively with sales growth and social teams and managing stakeholder relationships.
Self-starter with strong execution and delivery skills thriving in fast-paced environments with evolving priorities.
Proficient in balancing long-term strategy with short-term needs adapting quickly to market trends while focusing on data-driven marketing.
Build and maintain strong internal relationships within Canva to support collaboration and align with company goals.
Developing and maintaining relationships with partners as well as collaborating with government organizations and agencies.
Skilled with community management tools (Facebook Groups Discord etc).
Skilled in tools like Google Suite MailChimp Hubspot and Looker.
Event planning and coordination for both online and offline events.
Excellent communication skills in English & Arabic
Remote Work :
Yes
Employment Type :
Full-time
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