Description At Horizontal Digital we hold ourselves to one key belief:Youreonly as good as your
worst customer experience. This mantra is what drives our digital consultancy to think
beyond the easy answers and instead create websites appsportalsand other
experiences that solve customer needs for Fortune 500 companies in intuitive and
empathetic ways. And we make this lofty standard a reality by fusing strategy data
design and technology together to arrive at solutions that set the bar higher for
Everyone.
We use these values to fuel superior results:
Lock arms
We forge relationships that make our impact 1000x stronger. This means working
across departments and engaging both our clients and our communities to deliver the
greatest good.
Show hustle
Werenot ones to sit on our hands and wait. Instead weanticipateopportunities
collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
Fromnew technologiesto workplace philosophies we welcome the unexpected and
constantlyanticipatewhatsnext.
Elevate empathy
We listen before wetake action. This means understanding a variety of perspectives
and holding ourselves to a higher standard of accountability.
Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger
more inspiring ideas.
But enough about about you
Were looking for a Content Writer / Copywriter who can bring language to life-across sectorsformatsand platforms-and help global brands connect with their audiences at every stage of the digital journey.
About the Role
As aContent Writer / Copywriteryoullcraft thoughtful human-first content that meets users where they areacross websites platformscampaignsand product journeys. This role sits at the intersection of creativity and performanceblendingvoice storytellingstructureand strategy to deliver content that drives clarityconnectionand conversion.
Youllwork across diverse clients and industries adapting to different brand voices compliance needs and localisation standardsand ensuring content supports not just storytelling but searchability scalability and performance.
Youllcollaborate closely with content strategists UX designers marketers and technologists to craft messaging that not only works across platforms but workswiththe platformespecially Sitecore Content Hub and emerging tools likeSitecoreAI.
WhatYoullDo
- Content Creation & Writing
- Write clear compelling copy for websites journeyscampaignsand experiences across B2C and B2B sectors.
- Adapt tone and messaging to suit different industries (e.g. finance travel retail) and sensitivities (e.g. regulated content).
- Craft copy for CTAs headlines page narrativesmicrocopy errorstatesand everything in between.
- Write for different funnel stagesfrom awareness to action to retentionacross omni-channel experiences.
- Voice Structure & Messaging
- Interpret content strategy brand guidelines and audience insights into distinctive effective voice and messaging frameworks.
- Contribute to content models and templates that support component-based publishing in CMS platforms.
- Translate structured content fields into natural persuasive copyfit for both machine and human readability.
- Platform-Aware Copywriting
- Write with an understanding of modular content models structured data and tagging for reuse and personalisation.
- Align content to Sitecore and Content Hub capabilities (e.g. components assets content types).
- Contribute to content migration QA and authoring for digital builds.
- Search-Ready Writing (SEO / AEO / GEO)
- Craft content optimised forsearchconsidering keyword strategy E-E-A-T principles and natural language search.
- Help write metadata structured snippets and SEO-aligned headlines and intros.
- Consider voice search generativesearchand AI-powered content discovery.
- Collaboration & Iteration
- Work in lockstep with UX StrategyTechand Design teams to deliver joined-up experiences.
- Participate in user journey mapping and content planning sessions.
- Collaborate with translation and localisation teams to support multilingual delivery.
What You Bring
- 5 years experience as a digital content writer UX writer or copywriter (agency or in-house).
- Strong portfolio of webproductor campaign writingwith clear examples of voiceclarityand strategic thinking.
- Ability to write for multiple tones of voiceverticalsand user types.
- Understanding of structured content and writing for modular design systems.
- Familiarity with SEO structured data and accessibility best practices.
- Experience working in or around CMS platforms like Sitecore Content Hub or similar.
- Awareness of how AI tools ( ChatGPT Writer Grammarly) can accelerate content creationand where human craft must lead.
- Excellent attention to detail grammarflowand digital usability.
- Clear communication collaborativeenergyand the ability to take and apply feedback constructively.
Bonus Points For
- Experience writing for Sitecore-powered platforms or working within Sitecore Content Hub environments.
- Bilingual fluency in English and Arabic (especially for MENA-based clients).
- Experience writing content for high-sensitivity industries such as Financial Services Healthcare or Government.
- Experience with content QA localisation workflows and global publishing models.
Why Join Horizontal
- A consultancy where content is strategicnot secondary.
- Work on global brands and multilingual platforms across exciting verticals.
- Collaborate with strategists designersengineersand marketers on truly connected experiences.
- Flexible hybrid culture supportive team and tools that help you do your best work.
- A chance to shape contents role in the future of experience-led marketing.
Key Skills Content Management Systems,Enterprise Software,HR Sourcing,Information Architecture,Technical Writing,User Research,Adobe Captivate,Copywriting,Figma,Content Strategy,Taxonomy,Writing Skills
Employment Type : Contract
Department / Functional Area: Digital Strategy
Experience: years
Vacancy: 1