Content writer

Content Writer – Demand Generation

Location: Hyderabad, India

Experience: 4+ Years

Job Type: Permanent, Full-time (Work from Office)

Role Overview:

Quali Zeal is looking for a Content Writer – Demand Generation to work closely with our Demand Generation, Sales, Marketing, and SME teams.

This role is focused on creating short, compelling and business-focused content that helps generate conversations with prospects and supports pipeline creation.

Unlike a traditional content marketing role, this position will primarily focus on outbound campaigns, prospecting communication, account-based messaging and sales enablement content.

The ideal candidate should understand how to convert complex technology and business topics into simple, relevant and personalized messages for senior decision-makers such as CIOs, CTOs, VPs, Directors and Quality Engineering leaders.

Key Responsibilities:

Demand Generation Campaigns: Create high-quality email campaigns, follow-up sequences, Linked In messages, In Mails and other prospecting content for outbound Demand Generation programs. Account-Based Messaging: Develop personalized messaging for specific accounts, industries, personas and business situations as part of ABM and strategic account campaigns. Industry & Persona Messaging: Create messaging for different industries such as Banking, Insurance, Healthcare, Life Sciences, Retail, Technology, Travel, Hospitality, Media and other enterprise segments. Executive-Level Content: Write concise and relevant outreach for CIOs, CTOs, CDOs, VPs, Directors and other senior technology and business leaders. Business Problem-Based Messaging: Understand the challenges faced by prospects and develop messaging around their business problems, rather than simply describing Quali Zeal's services. Follow-up Sequences: Build structured multi-touch campaigns with strong openings, relevant problem statements, clear business value and simple CTAs. Sales Enablement: Create prospect-specific emails, meeting follow-ups, event outreach, capability introductions, campaign briefs, talking points and other content required by Demand Generation and Sales teams. Event Campaigns: Develop pre-event, during-event and post-event outreach for conferences, roundtables, webinars and executive events. AI & Quality Engineering Content: Work with internal SMEs to understand Quality Engineering, AI-led QE, Gen AI Validation, Data Testing, Automation, Performance Engineering, Security Testing and other capabilities, and convert them into easy-to-understand prospect messaging. Research & Personalization: Research companies, industries, personas, technology trends and business signals to make campaigns more relevant and account-specific. Content Optimization: Review campaign responses and engagement with the DG team and continuously improve subject lines, messaging, CTAs and follow-up approaches. AI-Assisted Content Creation: Effectively use Generative AI and other AI tools for research, personalization, campaign ideation and content development while maintaining quality and accuracy.

What We Are Looking For:

4+ years of experience in B2 B content writing, preferably in IT services, Saa S, technology, consulting or enterprise services. Strong experience writing email campaigns, Linked In outreach, sales messaging or Demand Generation content. Excellent command of written English with the ability to write in simple, conversational US English. Ability to write short and impactful content rather than long, generic marketing copy. Good understanding of B2 B buyers and enterprise decision-makers. Ability to understand technical topics and translate them into business value. Strong research skills and ability to personalize content by company, industry, persona and business challenge. Comfortable working closely with Demand Generation executives, Sales teams and technical SMEs. Ability to manage multiple campaigns and quick turnaround requirements. Experience using Generative AI/LLMs for content and research is highly preferred. Knowledge of Quality Engineering, Software Testing, AI, Data Engineering or Digital Transformation would be an advantage.

Key Skills:

B2 B Content Writing | Demand Generation | Email Campaigns | Linked In Outreach | ABM Messaging | Sales Enablement | Copywriting | Prospect Research | Personalization | Gen AI/LLMs | Technology Content

About Quali Zeal:

Quali Zeal, headquartered in Texas, USA, is a leading provider of AI-powered Quality Engineering services worldwide. We work with global enterprises across industries, helping them improve software quality, accelerate digital transformation, and adopt AI-led Quality Engineering.

With 1000+ professionals and 70+ global enterprise clients, Quali Zeal is a fast-growing organization with a strong presence across North America, India, and other global markets.

Why Join Quali Zeal:

Work directly with a global Demand Generation organization. Create content that has a direct connection to prospect engagement, pipeline and revenue. Gain exposure to AI, Quality Engineering and enterprise technology. Work across multiple industries, geographies and senior buyer personas. Opportunity to experiment with AI-led Demand Generation and personalized GTM strategies. Strong career growth opportunities within a fast-growing organization.