The copywriter typically works in conjunction with their Copy and Art teammates, and together they provide creative execution on a client's project. Copywriters possess excellent written and presentation skills. They work closely with the design team. They are expected to bring a fresh perspective to the table, especially with regards to social media formats, digital campaigns, and pop culture events (local and global).
Key Responsibility Area
Understanding the client's message and objective and turning them into copy.
Responsible for the proper placement, context and meaning of every word as well as the overall message within a creative assignment.
The writing may range from development of short format/long format copy and content development, scripts and story board for audio visual communication and interface copy.
Constantly explores online creative/copy/content innovations and ground-breaking techniques that may enhance a client's marketing message.
Works daily with the Art-Copy team and Sr. Copy writers to ensure all deliverables and deadlines are met.
Have understanding of brands and its positioning.
Keep abreast of latest trends in advertising.
Participate in brainstorms.
Inculcates and promote IA values in every thought and action which will contribute to overall office morale, spirit, character and work quality.
Skill
s Have experience of 2-4 year
s Have exceptional communication and writing skill
s Great listening skill
s Well versed in MS Office – Power Point Presentation, MS Word; basic familiarity with html
. Should have basic understanding of copywriting across digital channels like social media assets
,emailers, banners, multimedia production website etc
.
Qualificatio
ns Educatio
n: B. A. in Creative Writing / Journalism / Communication Arts or equivale
nt
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