Company Description Elchemy is a tech-enabled, cross-border specialty chemical distributor and contract manufacturer serving customers globally. The company sources high-quality specialty chemicals from trusted partners across India and Southeast Asia, supported by strong local warehousing and logistics in Southeast Asia and the United States. Elchemy leverages a proprietary digital customer platform to provide real-time order transparency, traceability, and a just-in-time delivery experience. Its diverse product portfolio covers Home & Personal Care, Food & Beverages, Flavours and Fragrances, CASE, Industrials, and Solvents, complemented by in-house R&D and technical support. Backed by leading institutional and angel investors, Elchemy is building a faster, smarter, borderless chemical distribution business with a team experienced in scaling startups and global chemical organizations.
Role Description Elchemy is making its first hire in the marketing function, and this is a true 0-to-1 opportunity. As Marketing Lead, you'll own the development and execution of Elchemy's marketing strategy - from brand positioning to demand generation to go-to-market plans across our product verticals and geographies. You'll build the function from the ground up: content, social, brand, events, campaigns, and the inbound funnel, all while working closely with sales and product to keep marketing tied directly to revenue goals. This role is best suited to someone who thrives on ownership, ambiguity, and building something new.
- Own and grow Elchemy's inbound marketing engine end-to-end — from traffic and lead generation through to conversion — and be directly accountable for inbound pipeline numbers
- Drive growth marketing initiatives across channels (SEO, paid, content, email, social) to increase qualified inbound leads, continuously testing, measuring, and iterating on what moves the needle
- Define Elchemy's content strategy to establish the company as an industry leader
- Align all communications with Elchemy's positioning, vision, goals, tone, and identity
- Cascade that value proposition across mediums — email marketing, website, social media, blogs, videos — and define clear communication guidelines
- Define PR strategy and liaise with agencies and media houses, both organic and inorganic
- Establish Elchemy's brand presence at B2B events, including leading booth installation and execution
- Develop and market the value proposition for current products and new launches
- Track and report on growth and marketing metrics — inbound leads, conversion rates, CAC, campaign ROI — and use data to guide marketing decisions
Qualifications
- Experience building marketing strategy and function in companies with focus on international markets
- A track record in fast-growing environments, with the appetite to move fast and iterate quickly
- Strong team management experience, with a proven ability to build and lead partnerships with external agencies and stakeholders
- A strong sense of ownership and a get-things-done mindset
- Leadership potential — someone who can grow into building and driving a high-performing marketing team
- Excellent cross-functional collaboration skills
- Deep expertise in at least one of: content, communications, or brand building
- Understanding of sales processes and the ability to align marketing initiatives with commercial and revenue goals
- Hands-on experience with digital marketing tools, analytics platforms, and CRM or marketing automation systems
- Background in chemicals, manufacturing, or supply chain is a strong plus
- Strong analytical, problem-solving, and project management skills, with comfort operating in a fast-paced startup environment