Creative & Ad Creative Specialist
Brand - Origin Group Location: Wfh - Gurgaon
Salary - 35-40k per month
Department - Marketing
About the Role
We are looking for a Creative & Ad Creative Specialist who can take ownership of our daily creative production, creative research, copy testing, and performance-driven content generation across multiple brands.
The ideal candidate should have a strong understanding of direct-response marketing, advertising creatives, social media content, and performance marketing . This person will be responsible for continuously finding new creative angles, repurposing existing content, developing new ad concepts, and improving winning creatives through systematic testing.
The role requires someone who is highly execution-oriented, creative, detail-focused, and comfortable working in a fast-paced environment .
Key Responsibilities
Creative Production
- Create daily brand creatives for all active brands.
- Develop new creative concepts based on current campaigns, offers, audiences, and marketing objectives.
- Ensure creative production is aligned with each brand's positioning and communication style.
- Consistently generate fresh, performance-focused creative ideas.
Video & Creative Coordination
- Ensure all completed videos are properly shared with the editor within the required timelines.
- Coordinate with editors and other members of the creative team to ensure smooth production.
- Track creative requirements and ensure nothing is delayed due to communication or coordination gaps.
Quality Control
- Perform thorough QC on every video and creative before it is published or uploaded.
- Check for errors in copy, visuals, branding, subtitles, formatting, hooks, CTAs, and overall presentation.
- Ensure every creative meets the required quality and brand standards before going live.
Creative Repurposing
- Identify high-potential existing videos and transform them into new direct-response scripts and creative concepts.
- Repurpose existing content into different formats, hooks, angles, and messaging.
- Identify unused or underutilized copy and turn it into new creative opportunities.
Copy Testing & Creative Testing
- Develop and test new ad copy across platforms such as Twitter/X and Instagram Stories .
- Repurpose unused Twitter/X copy into Instagram Story creatives and test their performance.
- Continuously experiment with different hooks, messaging angles, CTAs, offers, and creative structures.
- Study winning creatives and create variations with small but meaningful copy or creative changes to maximize performance.
- Maintain a systematic approach to creative testing rather than relying only on intuition.
Creative Research
- Conduct ongoing research into successful ads, competitors, market trends, consumer psychology, and emerging creative formats.
- Identify winning creative patterns, hooks, angles, and messaging that can be adapted for our brands.
- Stay updated on what is working across relevant advertising platforms.
- Build a strong repository of creative references and ideas for future campaigns.
Performance-Focused Creative Development
- Focus on consistently generating creatives and copies with the potential to become winners.
- Analyze creative performance and use learnings to improve future concepts.
- Understand that the goal is not simply to produce more creatives, but to produce better-performing creatives .
- Continuously iterate on winning concepts instead of abandoning them after the initial test.
- Translate performance data and audience responses into actionable creative improvements.
What We Are Looking For
- Strong understanding of direct-response advertising and performance marketing .
- Good copywriting and creative thinking skills.
- Ability to identify what makes an ad compelling and conversion-focused.
- Strong understanding of hooks, storytelling, CTAs, offers, and audience psychology.
- Ability to turn one piece of content into multiple creative concepts.
- Strong research and trend-spotting abilities.
- High attention to detail and strong QC skills.
- Ability to work independently and take ownership of creative execution.
- Comfortable working with tight timelines and multiple active brands.
- Willingness to continuously test, learn, and iterate.
- Strong communication and coordination skills.
Ideal Candidate
The ideal candidate is someone who does not simply wait for instructions or create creatives mechanically.
They should be able to look at a campaign and ask:
"What else can we test?"
They should proactively identify new hooks, angles, formats, copy variations, references, and opportunities to improve creative performance.
We are looking for someone who combines creative thinking with a performance mindset — someone who understands that great creativity is ultimately about getting the audience to stop, engage, and take action.
Success in This Role
Success will be measured by:
- Consistent and timely creative execution.
- Quality and accuracy of delivered creatives.
- Volume and consistency of new creative ideas.
- Quality of creative research.
- Ability to identify and build upon winning concepts.
- Improvement in creative performance through structured testing.
- Speed of execution and iteration.
- Ability to independently take ownership of the creative pipeline.
- Contribution toward generating consistently high-performing ads.