Content Strategist Lead - Europe Market

The Ayurveda Experience is one of the most recognized and trusted global houses of Ayurvedic brands which offers a thoughtful curation of personal care and wellness products inspired by Ayurveda. The platform has over 2.3 million customers in more than 30 countries and strives to offer clean, safe and effective beauty and wellness products that carry the goodness of ancient Ayurvedic wisdom in their own unique way.

The Ayurveda Experience is owned and marketed by Transformative Ventures Private Limited (formerly known as Transformative Learning Solutions Pvt Ltd), and is funded by Fireside Ventures, Jungle Ventures, Anicut Capital, Riverwalk Holdings, Kalpavriksh Fund, Sharrp Ventures, and several other angel investors and family offices. Currently, we have over 300 employees across the globe. Company Website -

US Store -

UK Store -

Singapore Store -

Japan Store -

India Store -

TAE in Media -

About the Job

We at The Ayurveda Experience are looking for a dynamic Content Strategist Lead to join our fast-growing e-commerce team. This role is ideal for a driven professional with demonstrable creative writing skills and a knack for logical problem-solving. As a Creative Strategist Lead in a fast-paced e-commerce environment, you should be tech-savvy, a critical thinker, and a proactive problem solver. You should have a willingness to broaden your expertise, go the extra mile, and demonstrate a passion for growth and success.

You will be responsible for creating, managing, and improving content across various marketing channels in specific European geographies, directly

contributing to sales conversions on our online store, email marketing, WhatsApp marketing, and social media campaigns. Additionally, you will analyze content performance, crunch numbers, and optimize assets for maximum impact.

Responsibilities

• Conduct in-depth primary and secondary research across European markets to understand customer preferences, needs, behaviours, and emerging trends.

• Translate research findings and performance data into actionable insights, marketing strategies, and campaign recommendations.

• Develop and execute content and creative strategies across digital and offline channels, including landing pages, product promotions, articles, email campaigns, packaging inserts, and marketplace content.

• Manage content distribution across websites, social media platforms, marketplaces, and other marketing channels to maximize reach, engagement, and conversions.

• Collaborate with copywriters, UI/UX designers, graphic designers, creators, and cross-functional teams to develop high-performing marketing assets.

• Own the paid creative strategy and testing roadmap across Meta, TikTok, and Google Ads.

• Create data-driven creative briefs by analyzing key performance metrics such as CTR, hook rate, thumb-stop rate, CPA, ROAS, frequency, and creative fatigue signals.

• Develop platform-native creative concepts, including UGC, expert-led content, problem-solution storytelling, before-and-after narratives,

ingredient education, and offer-driven campaigns tailored to each platform and audience.

• Build and manage a structured creative testing framework, ensuring disciplined execution of hypothesis generation, testing, analysis, and iteration.

• Brief and direct creators, editors, designers, freelancers, agencies, and UGC partners, ensuring deliverables align with strategic objectives and are delivered on time.

• Review and optimize creative assets based on performance insights, ensuring alignment with campaign goals and brand standards.

• Proofread, edit, and refine content to maintain accuracy, quality, and brand consistency across all touchpoints.

• Apply conversion rate optimization (CRO) best practices across brands, platforms, and channels (training provided).

• Ensure all marketing activities comply with copyright laws, data protection regulations, and other relevant legal requirements.

Requirements

• Excellent English writing skills with strong attention to detail.

• Ability to take initiative and work independently.

• Hands-on experience with MS Office, particularly Excel.

• Strong communication skills, a cooperative attitude, and a willingness to go the extra mile.