Creative Director (Video & Digital)

About F-Technologies

F-Technologies (Elmadarsah.com FZE) is a Dubai-based technology company building digital platforms and products across the UAE and the Gulf. Our Creative & New Media team produces official and social video content for a prominent public figure and designs our apps, websites and dashboards. We are AI-native and Arabic-first.

About the role

We want a creative director who comes from video: someone who grew up in an edit suite, production studio or social video house, and still thinks in shots, pace and story. You will lead a small studio that turns a public figure's archive footage and photos into official films and, more importantly, 3–4 breakthrough concepts every month that stand out in a crowded social media feed. You will also direct the design of our apps, websites and dashboards, so you need product and UX literacy, not just campaign taste.

What you'll do:

Breakthrough concepts (your top priority):

• Deliver 3–4 original, pitch-ready concepts every month and see each one through to publish.
• Invent new formats and recurring series that can only be made from our archive.
• Write in Arabic first: hooks, scripts, captions and on-screen text in the public figure's voice.
• Pitch to the public figure's office and manage approvals, protocol and confidentiality.

Studio leadership:

• Run two tracks: the official calendar delivered on time, and breakthrough work on protected days.
• Review every cut for story, pace, hook, music and Arabic typography.
• Own the team's AI workflow: tools, prompt library, style models and rules on likeness and voice.
• Set standards for the asset library, sources and usage rights.

Digital product:

• Direct the Product Designer on apps, web and admin dashboards; approve the bilingual (Arabic/English) design system.
• Review UX with the same eye for clarity and emotion you bring to video.

Team:

• Lead 3 team members and a freelance roster; report monthly to the CMO on output and performance.

You come from this culture:

• 8+ years in video-first creative work: production studio, post house, broadcaster, social video agency or creator-led studio.
• You started as an editor, director, motion designer or video producer, and can still open Premiere Pro or After Effects and fix a cut yourself.
• A reel of formats you originated that travelled on social media, with results.
• You have directed or closely worked on digital products (apps, websites, dashboards) and are comfortable in Figma.

Arabic requirements (non-negotiable):

• Native Arabic speaker with excellent written Modern Standard Arabic and a natural Emirati/Gulf tone.
• Strong Arabic typography judgment for video and UI: script styles, font choice, Arabic–Latin pairing, RTL layout.
• Able to spot and fix grammar, spelling and hamza errors at a glance.

Must have:

• 3+ years leading creative teams.
• Experience with official, VIP or national content and approval processes.
• Hands‑on use of AI video, image and writing tools, with clear judgment on their limits.
• Strong English.

Nice to have:

• Emirati national.
• Documentary or archive-based storytelling experience.
• Experience with GCC government or media entities.

What we offer:

• Competitive monthly salary, shared at the screening call.
• High‑visibility national and official work in Dubai.
• A modern, AI-native creative tool stack.
• A small team where your ideas ship every week.

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