JUSTLIFE · MARKETING · DUBAI, UAE
CRM Executive - Dubai
Every month, hundreds of thousands of people across the GCC book a cleaner, a beauty service, a handyman, or a healthcare visit through Justlife. In a subscription-style home-services business, everything rides on the next booking, the push that reminds them, the email that wins them back, the flow that keeps them coming. That's the CRM lifecycle. Soon, it'll be yours.
We're looking for a lifecycle marketer to own how Justlife retains, not maintain it, own it. Someone hands‑on who builds campaigns and automated flows themselves, obsesses over segmentation and data accuracy, thinks in metrics, and wants real ownership at one of the region's fastest-growing companies.
You’ll own the CRM lifecycle for every Justlife user, planning, segmenting, and evaluating every campaign; building campaigns and automated flows across email, push, SMS, and in-app; and continuously sharpening how we engage, retain, and reactivate customers. You’ll coordinate campaign activity with stakeholders, keep data accurate across every platform, run tests that improve the next send, and shape country and region strategy by reading regional audiences, competitors, and market trends. You’ll report to the Associate Director, Growth, partner daily with Brand & Creative and the Business Category teams, and have a clear path to CRM Manager.
This isn’t a hands-off, theory-only role. You’ll build and ship yourself, at pace, without dropping the bar on accuracy, because a subscription business lives or dies on repeat bookings, and a broken link or a wrong segment costs real revenue. We’re looking for someone who pairs strong execution with strong judgment: brings ideas, reads the data, and owns the number.
We helped digitalize the home services industry in the UAE in 2015. Today we run the leading super app for home services in the GCC — 15 million bookings completed across 10+ cities, 25K+ service professionals, 200+ full-time team members across different locations.
The cleaning vertical is our oldest, largest, and most loved by customers. It is also the vertical with the most room to be made radically better — better partners, better professionals, better economics, better experience. That is the work.
We promise our customers stellar service, our partners a fair and valuable relationship, our professionals a better life, and our employees a place to be the best version of themselves. That is not a slogan. It is the bar.
#everydaybetter
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