Customer Value & Lifecycle Manager

Purpose

We are looking for a commercially driven customer lifecycle expert to join the OFTI as Customer Value & Lifecycle Manager. In this role, you will own the end-to-end customer journey — from onboarding and first transaction to wallet adoption and cross-sell — designing the strategies that turn single-use customers into loyal, multi-product users of the respective markets of OFTI. You are the architect of customer value management, retention and revenue diversification for OFTI.

Remittance is today's revenue engine in some of the markets and requires evolving customers into active wallet users — generating revenue through cross-sell into cards, micro-lending, and lifestyle services. In the new markets it will require ensuring multiple use cases are adopted from the get-go. The Customer Value & Lifecycle Manager operates across Qatar, Oman, Tunisia, Maldives and future markets, sitting at the strategic centre of this transition and ensuring the business is systematically maximizing the lifetime value of every customer relationship.

Context

Ooredoo Fintech (OFT) is a fast-growing scale-up on a mission to empower people and businesses across the MENA region with innovative financial solutions. Backed by the strength and heritage of Ooredoo Group and driven by a passionate team, we deliver secure, intuitive money tools through our brands: Ooredoo Money, walletii, and m-Faisaa, serving users in Qatar, Oman, and the Maldives. Working with us presents a unique and exciting opportunity to make a difference and be part of a revolution where we are leveraging financial technology to provide accessible, empowering tools.

Role Accountabilities

• Define and own the customer lifecycle framework across all OFTI markets — mapping the journey from acquisition through activation, engagement, and cross-sell, with clear commercial KPIs at each stage.
• Build and maintain Customer Lifetime Value (CLV) models to identify high-value segments, predict churn risk, and ensure commercial investment is directed to the highest-return opportunities.
• Design data-driven lifecycle campaign briefs for the central marketing team and country teams, ensuring all campaigns are audience-targeted, journey-sequenced, and tied to measurable revenue outcomes.
• Lead the commercial strategy for wallet adoption — developing incentive structures, activation triggers, and multi-product propositions that shift customer behaviour from single use-case user to regular wallet engagement.
• Identify and size cross-sell opportunities across the product portfolio, building the commercial case for each revenue stream with P&L projections and conversion modelling.
• Monitor and report on lifecycle KPIs

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