Deputy creative director

About Palmonas:

We are a fast-growing, Pune-based, and India’s first demi-fine jewellery brand, co-founded by Bollywood actress Shraddha Kapoor and entrepreneurs Pallavi Mohadikar and Dr. Amol Patwari. We are revolutionizing the jewellery industry by offering high-quality 18k gold-plated jewellery, 9kt fine gold, and lab-grown diamond collections, making luxury accessible to all. With a strong digital presence and over 60 physical stores, Palmonas is a venture-backed leader in the fashion-tech space, dedicated to providing durable, tarnish-free, and contemporary designs to a global

audience. We were featured on Shark Tank India in 2025 and have since raised multiple rounds of funding to accelerate our growth, expand our retail presence, and strengthen our position as one of India’s leading contemporary jewellery brands.

About the role:

The Deputy Creative Director will own the overall creative direction of the Palmonas brand across digital, social, performance marketing, retail, product launches, campaigns, content production, and brand experiences. This role is responsible for ensuring every consumer touchpoint reflects a premium, aspirational, trend-forward and commercially effective brand identity while leading and mentoring the entire creative function. The ideal candidate combines exceptional creative thinking with strong execution capabilities and understands how creativity directly impacts brand growth, engagement, and business performance.

What You'll Do:

Creative Leadership

• Define and evolve the creative vision of PALMONAS, ensuring a consistent brand identity across all touchpoints.

• Drive innovation in storytelling, content formats, and visual execution while maintaining high creative standards.

• Keep the brand culturally relevant by staying ahead of fashion, design, and social media trends.

Campaign & Brand Strategy

• Conceptualize and lead integrated 360° campaigns from ideation to execution across launches, seasonal campaigns, collaborations, celebrity campaigns, and key brand moments.

• Translate business objectives into impactful creative concepts in partnership with Marketing, D2 C,

Product, and Leadership teams.

Performance Creative

Lead creative strategy for digital performance channels, balancing brand aesthetics with acquisition and retention goals.

• Optimize creatives through consumer insights, campaign performance, and structured creative testing.

Content & Social Media

• Own the creative direction and content strategy across social platforms.

• Lead storytelling for launches, trends, influencer collaborations, and community engagement while balancing brand-building and performance content.

Production & Execution

• Oversee end-to-end creative production, including photoshoots, video content, campaign films, and digital assets.

• Ensure excellence in art direction, styling, photography, videography, editing, and final execution.

Brand Experience

• Own the creative direction across all customer touchpoints, including the website, mobile app, retail stores, packaging, CRM, emailers, Whats App, offline branding, and events.

• Ensure a seamless, premium, and consistent brand experience across all online and offline channels.

Team Leadership

• Lead, mentor, and develop the creative team while building scalable processes and fostering a culture of collaboration, innovation, and excellence.

Trend & Consumer Insights

• Monitor industry trends and consumer insights to shape creative direction and benchmark PALMONAS against leading Indian and global brands.

Creative Operations

• Manage creative planning, production calendars, and stakeholder priorities while improving turnaround times and maintaining quality standards.

What You'll Need:

• 10-12+ years of experience in creative leadership, art direction, or brand design.

• Experience in fashion, jewellery, beauty, lifestyle, luxury, or D2 C brands preferred.

• Strong portfolio showcasing brand campaigns, digital storytelling, and visual identity.

• Deep understanding of social-first content and performance marketing creatives.

• Strong aesthetic sense, attention to detail, and commercial acumen.

• Excellent leadership, stakeholder management, and team management skills, with experience leading multidisciplinary creative teams.

Success Metrics:

• Strong and consistent brand identity across all channels.

• Improved creative quality, execution standards, and campaign effectiveness.

• Higher engagement across organic and paid content through innovative storytelling.

• Faster creative turnaround while maintaining premium quality.

• Successful execution of key campaigns, launches, and collaborations.

• High-performing, motivated, and scalable creative team.

Location : Koregaon Park, Pune

Interested candidates can share their updated CV via mail : shruti.singh@