Digital Manager

Job Description

We are seeking a resultsdriven and technically proficient Digital Manager to lead the execution and optimisation of our digital marketing strategy. Reporting to the Head of Marketing and General Manager the ideal candidate will be responsible for increasing brand visibility driving qualified traffic to and improving conversion across all digital touchpoints.

Key Responsibilities

• Implement digital marketing campaigns in line with the overall marketing strategy to maximise brand exposure generate leads and convert traffic into bookings.
• Post and manage all day to day organic content across the hotels social media platforms ensuring alignment with brand tone campaign objectives and audience engagement goals.
• Update and upload all hotel content offers images and descriptions on the QE2 Accor website as well as all connected OTAs both directly and via the channel manager ensuring consistency and accuracy across all platforms.
• Manage and optimise performancebased digital advertising across all platforms including Meta Ads Google Ads YouTube Sojern Koddi Expedia Travel Ads and retargeting platforms ensuring correct booking URLs and CTAs are used.
• Lead and manage metasearch marketing campaigns across platforms like Google Hotel Ads Tripadvisor Trivago and Kayak in coordination with partners such as Koddi or other integrators.
• Manage BNAs (Booking Network Ads) through advertising platform to maximise visibility and conversions through their network.
• Track and analyse user behaviour using Google Analytics 4 (GA4) ensuring accurate UTM parameters are applied across all campaigns and platforms to measure source effectiveness.
• Create schedule and deploy email newsletters using Mailchimp segmenting audiences based on region interest and behaviour. Maintain quality of the database through regular cleaning and updates.
• Integrate and synchronise data from various sources including PMS TARS ServeMe and into Mailchimp or other CRM systems ensuring GDPR compliance and usability for targeted campaigns.
• Collaborate with Revenue Sales and F&B teams to execute and promote offers with proper digital tracking mechanisms in place to measure conversion by channel and offer.
• Update and maintain all content across the English and Arabic versions of the QE2 website ensuring accuracy consistency and relevance of offers menus and promotions.
• Monitor key performance indicators including website traffic conversion rate costperacquisition and ROAS providing monthly performance reports with actionable insights.
• Work closely with digital and design agencies web developers and marketing vendors to manage ongoing website content updates SEO creative design and campaign rollouts.
• Stay updated with changes in search engine algorithms social media policies digital ad regulations and industry innovations to ensure best practices and compliance.
• Assist in optimising the booking funnel on and TARS by identifying dropoff points and testing improvements (e.g. UX CTA placement form flow offer landing pages).
• Lead digital projects including website enhancements campaign landing pages and digital promotions from concept to execution ensuring alignment with the brand tone and commercial goals.
• Ensure proper tracking attribution and tagging of all digital assets promotions and media campaigns to facilitate accurate reporting and informed decisionmaking.

Qualifications :

Qualifications and Skills

• Bachelors degree in Marketing or Digital Marketing or equivalent.
• Minimum 4 years of experience in digital marketing preferably in hospitality tourism or ecommerce sectors.
• Proven handson experience in metasearch marketing (Google Hotel Ads Trivago Tripadvisor) including integration with platforms like Koddi.
• Strong command of Google Analytics 4 (GA4) Google Tag Manager UTM tagging and data attribution modelling.
• Demonstrated success managing Booking Network Ads (BNAs) Sojern Expedia TravelAds and programmatic advertising campaigns.
• Excellent understanding of SEO/SEM A/B testing and conversion rate optimisation.
• Proficiency in Mailchimp CRM segmentation and syncing data from PMS and booking platforms.
• Familiarity with booking engines (e.g. TARS ServeMe) and optimising booking journeys for conversion.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong communication and coordination skills to work across internal teams and external vendors.
• Uptodate with the latest trends and technologies in digital and hotel marketing.

Remote Work :

No

Employment Type :

Fulltime

Key Skills
User Interface,Competitive Analysis,New Technologies,Business developments,Communication,Content Management System,Market Research,Internet,Youtube,Digital Assets,Digital strategy,Social Channels,Digital Forensics,A/B Testing,Analytics
Experience: years
Vacancy: 1