Digital Marketing Executive

Responsibilities

• Develop and implement strategic marketing plans for coffee products, equipment and café business
• Plan and execute digital campaigns across social media, Google Ads and email marketing
• Create engaging content for social media, websites and promotional materials
• Coordinate product launches, seasonal promotions and in-store brand activations
• Conduct market research on customer trends and competitor activity
• Work with sales and operations teams to increase footfall and revenue
• Manage relationships with agencies, designers, photographers and influencers
• Monitor campaign performance using analytics and report recommendations

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications or related field
• 3-5 years of marketing experience in coffee or Food & Beverage industry
• Experience in digital marketing, social media, SEO, online advertising and content creation
• Knowledge of marketing analytics tools and campaign measurement
• Excellent communication, presentation and organizational skills
• Proficiency in Microsoft Office; graphic design software (Adobe Creative Suite or Canva) an advantage

Benefits

• Competitive salary based on qualifications and experience
• Employment visa and benefits as per UAE Labour Law
• Professional development and career growth opportunities

About the Company

Al Gahwa Al Arabiya is a coffee and F&B company in Abu Dhabi with a growing team.

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