Job Description
Job Description
*On-Site In Hudsonville, Michigan
Vision
Transformed Followers of Jesus - Passionately Responding to God - Rooted in Prayer and the Bible - Equipping Disciples
Purpose
The Digital Marketing & Communications Coordinator executes digital strategies and multi-channel campaigns to deepen overall digital ministry impact. This role works within the Communications & Digital Ministries team to connect our church community, expand Chapel Pointe Church's digital presence, and ensure projects are organized and aligned with our mission.
Job Responsibilities
Digital Engagement & Promotions
Email & SMS/Text Marketing
* Build, schedule, and send targeted email newsletters, transactional communications, and engagement journeys using our email marketing platform
* Strategy and implementation for text/SMS marketing campaigns for major event announcements, and ministry updates
* Track and report key metrics (open rates, click-through rates, conversion rates) to optimize future messaging and segment audiences effectively
Paid Advertising & Digital Promotions
* Plan, launch, and manage targeted digital ad campaigns (Meta Ads and YouTube) to reach the local community and invite newcomers
* Monitor ad performance, manage campaign budgets, and optimize copy/creative to maximize return on investment and engagement
Website & Mobile App Operations
* Maintain and update content across the primary church website and mobile app to ensure information is accurate, accessible, and aligned with ministry goals
* Monitor UX/UI across web and app touchpoints, optimizing landing pages for events, giving, and visitor connection
* Analyze website traffic and app usage trends using Google Analytics to inform digital communication strategies
Project Management & Collaboration
* Manage marketing workflows, asset collection, and task schedules in our Task Management System to keep projects on deadline across departments
* Collaborate closely within the digital ministries team
* Support production, creative, and ministry leads to gather copy, media assets, and key details for upcoming initiatives
* Other duties as assigned
Personal Expectations
* An authentic and passionate Christian walk
* Heart for ministry and experienced servant leadership, exemplifying the humility and attitude of Christ
* Consistent personal habits of prayer, Bible study, and giving
* A personal lifestyle that is consistent in word and practice with the teaching of the Bible
* Understand and embrace the Chapel Pointe Statement of Faith, Constitution, Vision Statement, and Core Values
* Active participation in Chapel Pointe
* High attention to detail with a commitment to excellence
Qualifications
* 3-5 years of professional experience in digital marketing, communications, or a related role
* Hands-on experience with platforms such as Mailchimp, ActiveCampaign, or church-specific CRM email systems; familiarity with text platforms (e.g., Clearstream)
* Demonstrated experience creating and optimizing Meta Ads (Facebook/Instagram) and Google Ads
* Experience managing website content (WordPress, or church CMS like Church Center and mobile app administration
* Proficiency in project management software (Asana, ClickUp, or similar platforms) (required)
* Ability to pull and interpret digital performance data (analytics, ad metrics, open/click trends) to inform future strategy