Job description: Digital Marketing Specialist Moka & Co. Moka & Co. is seeking an experienced Digital Marketer to plan, manage, and optimize all digital marketing channels and campaigns. The ideal candidate will play a key role in shaping the company's marketing strategy, with a strong focus on increasing customer acquisition, sales, and engagement.
Key Responsibilities Develop and execute the organization's annual digital marketing plan, covering PPC, SEO, Social Media, Affiliates, and Display/Retargeting. Design and implement innovative digital marketing campaigns aligned with the company's overall marketing strategy. Create engaging digital content that drives customer engagement and strengthens the company's online presence. Implement strategies to increase website traffic through effective SEO and PPC practices. Establish and maintain a comprehensive social media policy and framework. Manage and moderate all social media platforms, including Instagram, Facebook, X, Tik Tok, and others. Oversee the digital marketing budget and allocate spending across channels to maximize performance. Produce regular digital performance dashboards and reports for management. Collaborate closely with internal teams to ensure integrated and cohesive marketing efforts. Design and create marketing materials, digital content, and social media posts. Candidate Requirements Proven 3 years experience managing the digital marketing function within an organization. Strong track record of planning and executing successful digital marketing campaigns. Experience using content management systems (CMS). Solid understanding of website analytics tools (e.g., Google Analytics). Experience in setting up and optimizing Google Ads campaigns. Bachelor's degree in Marketing, Business, or a related field. Desirable Qualifications Experience using Adobe Creative Suite (Photoshop, Illustrator, In Design, etc.). Working knowledge of HTML, CSS, and Java Script.Job Type: Full-time Work Location: In person #J-18808-Ljbffr
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