Director of Marketing
Compensation: Up to $95,000 per year in total compensation, based on experience and results. The offer will include a base salary and a performance bonus tied to agreed, measurable goals.
Freight Is the Vehicle. People Are the Mission.
At Koola Logistics, we’re building a company where ambitious people can create careers, provide for their families, and grow as leaders.
We started in 2019 with four desks in one room. Today, we’re entering a new stage of growth, and we’re hiring a Director of Marketing to build the systems that help us reach more customers and attract great people.
Read this before applying: This is a hands-on growth marketing role. We need someone who has built campaigns, improved website conversion, tracked where leads came from, and used the results to make better decisions. Social media, design, and storytelling matter here, but they support the larger goal: qualified customer opportunities, strong recruiting pipelines, and measurable business growth.
You will work directly with our founder and leadership team and help build Koola’s marketing function from the ground up.
What You Will Own
Customer growth and lead generation
- Build campaigns that put Koola in front of the right shippers and decision-makers.
- Work with sales leadership to define a qualified opportunity and track it from first contact through sales follow-up.
- Test channels and messages, measure lead quality, and invest more in what produces real opportunities.
- Create landing pages, email campaigns, case studies, and sales tools brokers will use.
Website, SEO, and paid campaigns
- Own the website as a tool for generating and converting customer and recruiting interest.
- Improve search visibility, landing pages, forms, calls to action, and conversion rates.
- Build and manage Google Ads and other paid campaigns where they make economic sense.
- Report on traffic, leads, qualified opportunities, cost, and conversion.
Marketing systems and measurement
- Connect marketing activity to our CRM and recruiting processes.
- Put lead tracking, routing, automation, and follow-up systems in place.
- Build a simple dashboard showing where opportunities and candidates came from, what happened next, and what marketing contributed.
- Establish clear baselines so we can measure improvement over time.
Recruiting marketing
- Partner with HR and leadership to attract experienced freight brokers and other priority hires.
- Build targeted campaigns, landing pages, and follow-up processes.
- Measure qualified applicants and interviews by source.
Brand and content
- Define Koola’s message and build a consistent brand across customer, carrier, employee, and candidate touchpoints.
- Turn our people, customer work, leadership perspective, and company growth into useful content.
- Own the content calendar and coordinate writing, video, photography, design, and outside vendors as needed.
- Build a stronger presence for Koola and its leadership.
What We’re Looking For
- Experience owning digital marketing campaigns with measurable lead generation results .
- Strong working knowledge of website conversion, SEO, paid search, email marketing, CRM systems, and analytics.
- Specific examples of campaigns you ran, what you measured, what changed, and the business result.
- Experience working closely with a sales team and improving lead quality and follow-up.
- Comfort building the strategy and doing the work while the function is small.
- Strong writing and judgment. You can make complicated services easy for customers to understand.
- Ability to direct creative work and vendors, whether or not you personally produce every graphic or video.
B2B, logistics, transportation, recruiting, or another sales-driven industry experience is a plus.
- When you apply, tell us about one campaign or marketing system you built. What was the goal, what did you personally own, how did you track it, and what business result did it produce? Portfolios of graphics or social posts are welcome, but we’re most interested in the results behind the work.