Digital Marketing Specialist

About the Role

We are seeking a proactive and detail-oriented Marketing Specialist to support and drive our integrated marketing efforts across digital and offline channels. This role requires strong hands-on experience with marketing automation tools CRM systems and multi-channel campaign execution with a particular focus on email LinkedIn and YouTube marketing.

Key Responsibilities

-Develop and manage email sequences and automation workflows tailored to different customer segments.

-Lead LinkedIn outreach campaigns including audience targeting messaging and performance tracking.

-Execute email marketing campaigns (Zoho) including design scheduling A/B testing and analytics review.

-Oversee YouTube content strategy** including briefing scripting scheduling and performance reporting.

Marketing Automation & CRM

-Build test and optimize marketing automation flows using Zoho Marketing Automation.

-Maintain and oversee CRM hygiene and pipeline data accuracy (Zoho CRM preferred).

-Collaborate with sales to review lead qualification criteria regularly and ensure proper lead nurturing.

Data & Audience Management

-Manage and update segmented contact lists for targeted campaigns.

-Leverage analytics to improve campaign effectiveness and lead engagement.

Key Skills & Qualifications

* Bachelor s degree in Marketing Communications or related field.

* 2 4 years of experience in digital marketing and marketing operations.

* Hands-on experience with Marketing Automation Zoho CRM or similar tools.

* Strong proficiency in email marketing lead nurturing and customer segmentation.

* Experience in LinkedIn marketing and outreach.

* Familiarity with YouTube content production and platform management.

* Comfortable working with data tools and performance metrics.

* Excellent communication coordination skills.

Please note that we are considering candidates who are already in Dubai. If you are interested please share your resume to our email ID at