At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.
Since its inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, Sephora has been disrupting the prestige beauty retail industry. Today, Sephora continues to break with convention to drive its mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.
With 56,000 employees in 35 countries, we c onnect customers and beauty brands within the world’s most passionate beauty community . With a curation of nearly 500 brands, and our own label, Sephora Collection, we offer the most unique and diverse range of products: fragrances, makeup, hair care, skincare... and much more.
Position Purpose:
The Digital Merchandiser is responsible for the hands-on coordination and optimisation of our digital assortment experience online. Through relevant merchandising, navigation, search and product content enhancements for a large portfolio of brands, this role will oversee the day-to-day management of a specific category. He/she is in charge of the end-to-end product lifecycle including creation, launch, promotions, and optimisation across web and app for multiple countries . This role will need to proactively track commercial performance and use data to recommend improvements that develop SKU, brand and overall category sales. Ultimately, it’s your job to maximise product visibility for customers to find and purchase products on our websites and apps !
You will excel and enjoy this position if you are ready to actively handle the following missions:
- Execute digital action plans to develop SKU, brand and sub-category performance online
- Coordinate online product launches and maintain the active assortment. Ensure products launch on time as per the launch date.
- Optimize category, brand and SKU performance through analysis and merchandising changes
- Monitor market trends and react through hands-on onsite merchandising update
- Produce weekly, monthly, yearly performance reports (ad-hoc reports as well)
- Activate gifts with purchases and samples as per the trading calendar
- Drive category visibility and implement planned calendar activities
- Act as a Digital ambassador for Sephora across internal departments and with external brands
- Ensure products launches are meeting their planned go live dates
- Maintain current and active assortment online for all brands at all times with regular checks to eliminate inactive SKU’s and ensure sufficient stock inventory
- Proactively follow up identified assortment gaps, pricing queries, master data anomalies and technical bugs that reduce assortment availability
- Proactively suggest input on sales and stock forecasts for uplift periods and animations
- Share correct product ID information for Marketing and Activations teams activating visibility
- Prioritize publish or unpublish requests for products with compliance or other regulatory changes
- Regularly review the availability of discontinued product to inform when to finally delist
Product Launch
- Coordinate and execute product launches in line with target launch dates
- Proactively engage brands on launch timelines to ensure successful on time launches
- Receive and process brand listing documents with hands on follow up with Brands, Offer or Supply
- Ensure quality product information by actively checking copy, imagery and product attribute information to ensure it meets the Sephora standard and considers Arabic + English SEO
- Provide input on launch forecasts for eCommerce and follow up availability of opening stock
- Plan and share critical paths for high profile launches and conduct stakeholder walkthroughs
- Flag any risks ahead of time before the launch date
- Commercially merchandise products and categories according to customer behaviour, and react swiftly to trends and market shifts including boosting product search placements
- Review analysis of category performance per country, ensuring strong understanding of SKU level performance differences and proactive merchandising updates that reflect the trends
- Regularly review the inbound traffic sources to the category, brands and key SKU’s to understand the customer journey and prioritise improvements
- Routinely analyse global navigation user behaviour and enhance through ongoing A/B tests on copy, hierarchy and link updates
- Regularly rotate product visibility within category navigation and cross category sections including Newness, Bestsellers, Gifts + Offers
- Update product level attributes to ensure accurate and relevant filters on Product Listing Pages are optimized across parent category, sub category, and brand pages
- Optimise site search weekly in response to search report data showing key word demand, trends, and no-results searches; actively update searchable attributes, hypernyms and synonyms
- Competitively shop online competitors to identify missing opportunities to improve category navigation, wording, search terms, content or visibility
- Conduct routine internal ‘site visits’ to observe and gather observations from others on areas for improvement
- Conduct A/B tests on product related content where possible to better understand what work
Product Content
- Ensure all final content across product pages, listing pages, brand pages and other destinations is accurate and brand appropriate with a relevant customer focus
- Assess and source upgraded product assets to promote better image/video interaction on PDP’s
- Work with brands to procure unique, SEO optimized content that drives better search rankings and sells product USP’s to improve PDP add to basket rates
- Maintain quality checks on Arabic translations to ensure fully optimized local language content
- Build landing pages and propose category relevant editorial content to promote wider product engagement and fulfil SEO, Commercial, and Offer goals
- Monitor animation content interaction and actively feedback learns and recommendations
Offers + Promotions
- Ensure the setup of category specific offers and promotions with hands on creation in the CMS
- Follow up availability of stock to support the monthly animation plan for the category
- Liaise and cooperate with different functions to maintain timely and correct execution of launches, animations, and all other promotion activities with proactive issue resolution
- Ensure balanced brand representation online during key commercial events and coordinate with Offer and Marketing teams to ensure 360 activation alignment
- Support analysis and report on campaign performance for your category and portfolio of brands, proactively communicating results as swiftly as possible
- Define and share appropriate information to brands explaining impact of animations, promotions or gifting initiatives
- Influence product selection for emails, push notifications, and other product focused advertising that evenly represents your category, brands and SKU portfolio
- Input into the category animation calendar to ensure adequate support and visibility online
Analysis & Reporting
- Report weekly on category trade performance and KPI’s with insight to explain why
- Provide analysis on the performance of new launches and outline associated recommendations for further improvement
- Analyse product mix and axis performance and share insights within eCommerce and to Offer teams with recommendations to improve the sales and maximise category share online
- Analyse customer product reviews and set a feedback loop for Offer teams
- Coordinate ad-hoc analysis of promotional activity, proactively feeding back suggestions to enhancer future performance
- Use data to find opportunities for increasing revenue and action changes that improve key metrics like add to basket, conversion and average order value
- Support monthly and quarterly presentation preparation to help broader stakeholders understand digital category performance, commercial results, user behaviour and trends
- Develop strong working relationship (marketing and supply chain are essential)
- Act as an ambassador for Sephora Digital and proactively assist to build a digital community internally and across external brand partners
Do not hesitate to apply if you have:
- The successful candidate should have 2 years of experience
- Relevant insight into what moves the beauty customer to shop digitally and how to engage with customers to drive product excitement
- The candidate should have excellent commercial, content management and analytics skills with strong communication (written and oral) and clear presentation skills.
- Team player and multitasker.
Here, you will find:
- Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit
- Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
- Work that brings fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference
Join us and belong to something beautiful
Here, you will find:
Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead
Work that brings, fulfillment. From delighting clients every day, to inspiring our industry at large, every action makes a difference
Join us and belong to something beautiful.
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