DIGITAL PROPERTY GROWTH MANAGER
PROPERTY GIFT AG LTD | London, United Kingdom
ABOUT PROPERTY GIFT AG LTD
PROPERTY GIFT AG LTD is a London-based Lettings & Property Management company operating across Greater London, with a strong focus on West London.
PROPERTY GIFT AG LTD is a Propertymark member and has Propertymark Client Money Protection (CMP).
We are developing PROPERTY GIFT AG LTD as a modern, digitally driven lettings and property management agency and are looking for an experienced, proactive and commercially minded Digital Property Growth Manager based in India to help build, operate and grow the digital side of our business.
PURPOSE OF THE ROLE
This is not simply a social media or advertising position.
The purpose of this role is to build and operate an integrated digital system covering:
• Landlord acquisition
• B2 B lead generation
• Digital marketing
• Business development
• Property marketing
• CRM and pipeline management
• Professional outreach
• Follow-ups and appointment setting
• Marketing automation
• Property technology and data
• Professional referral networks
• Social media and digital communications
• AI-assisted marketing
• Future team development
Our primary commercial objective is to attract landlords and increase the number of properties under management across Greater London.
The core process is:
FIND LANDLORD → ESTABLISH CONTACT → GENERATE INTEREST → FOLLOW UP → QUALIFY OPPORTUNITY → ARRANGE APPOINTMENT → UK TEAM TAKES OVER → SUCCESSFUL DEAL → PROPERTY UNDER MANAGEMENT
Our UK team handles physical landlord meetings, property visits, valuations, negotiations, tenant viewings, inspections and other work requiring a physical presence in London.
LANDLORD ACQUISITION & BUSINESS DEVELOPMENT
You will research and identify:
• Individual landlords
• Portfolio landlords
• Property-owning companies
• Property investors
• Developers
• Full Property Management opportunities
• Let Only / Tenant Find clients
• Rent Collection clients
• Selected Fixed / Guaranteed Rent opportunities
• Other suitable property opportunities
You will professionally approach potential landlords through email, Linked In, Whats App Business, property platforms, databases, referral networks and other appropriate digital channels.
You will manage initial written communication, qualification and consistent follow-ups with the objective of arranging qualified landlord appointments for our UK team.
PROPERTYMARK & PROPERTYMARK CONNECT
You will be expected to learn and actively use the professional resources available through PROPERTY GIFT AG LTD's Propertymark membership, including:
• Propertymark Connect
• Templates and Forms
• Terms of Business
• Marketing resources
• Propertymark and CMP branding requirements
• Client Money Protection information
• Relevant landlord and tenant documentation
• Referral opportunities
• Landlord introductions
• Property and management opportunities
Propertymark Connect should become an active business-development and referral channel for PROPERTY GIFT AG LTD.
PROPERTY TECHNOLOGY, DATA, CRM & AUTOMATION
You will research, test, evaluate and, following management approval, use professional UK property, CRM and marketing systems.
Platforms already identified for investigation include:
• Formation Data – researching property-owning companies, portfolio landlords, property investors, directors and property ownership information.
• Property Engine – identifying and analysing property opportunities, monitoring UK property portals and creating relevant alerts.
• Take Flight or similar CRM/funnel systems – lead capture, CRM, pipelines, automated follow-ups, appointments, workflows and marketing automation.
• Dealist or similar systems – branded property presentations, Deal Cards, PDF marketing packs and digital property marketing materials.
You will also independently identify and recommend other useful landlord databases, CRM systems, prospecting tools, AI platforms and marketing technologies.
No subscriptions or company expenditure may be committed without management approval.
PROFESSIONAL REFERRAL NETWORK
An important part of the role is building professional relationships with people and organisations that already work with landlords and property investors, including:
• Property accountants and accountancy firms
• Buy-to-Let mortgage brokers and advisers
• Property and conveyancing solicitors
• Estate and letting agents
• Property sourcers and deal packagers
• Buying agents
• Developers
• Property investment companies
• Landlord associations
• Property investor and networking organisations
• Other relevant professional introducers
The objective is to create long-term referral relationships generating landlord introductions and new business.
DIGITAL CHANNELS
You will help create, develop and professionally manage PROPERTY GIFT AG LTD's digital business-development channels, including:
• Whats App Business
• Linked In
• Email marketing
• CRM
• Website marketing content
• Landlord and property communities
• Digital advertising where appropriate
These channels should operate as one connected landlord acquisition, marketing and lead-management system.
PROPERTY MARKETING & CONTENT CREATION
You will create professional property marketing materials using information approved or supplied by our UK team.
This may include:
• Property advertisements
• Landlord and company presentations
• Branded Deal Cards
• PDF property packs
• Whats App marketing materials
• Short-form property videos and Reels
• Linked In, Facebook and Instagram content
• Email campaigns
• Digital brochures
Experience with Canva, AI tools, video/content creation and marketing automation is highly desirable.
You should be capable of taking property information, photographs, floor plans and approved commercial terms and turning them into professional PROPERTY GIFT AG LTD marketing materials.
All figures and property information must be checked carefully. Important commercial terms must never be invented or changed without management approval.
CRM & FOLLOW-UP
Every landlord lead, professional introducer and business opportunity must be properly recorded and followed up.
The CRM should track:
• Contact information
• Property information
• Lead source
• Communication history
• Last contact
• Next follow-up
• Appointment
• Outcome
• Deal status
• Successful business generated
No valuable lead should be lost inside an email inbox, Whats App conversation or social media account.
TEAM DEVELOPMENT & CAREER GROWTH
This position has significant potential to develop into a senior leadership role.
As PROPERTY GIFT AG LTD grows, the successful candidate may have the opportunity to help build and coordinate a small remote digital marketing, operations and landlord lead-generation team.
This may include:
• Identifying and recommending additional team members
• Assisting with recruitment and onboarding
• Training team members
• Allocating research, marketing and lead-generation work
• Monitoring lead quality and follow-ups
• Developing processes and automation
• Monitoring team performance
• Reporting results to management
All recruitment, staffing decisions and additional expenditure require prior management approval.
WHAT WE ARE LOOKING FOR
• Strong professional written English
• Approximately 3–8 years of relevant experience
• B2 B lead generation experience
• Business development experience
• Digital marketing and growth experience
• Strong online research skills
• CRM and pipeline-management experience
• Experience with Linked In, email outreach and digital prospecting
• Experience with social media and digital marketing
• Ability to learn new property and technology platforms quickly
• Ability to create professional marketing content
• Strong organisation and follow-up discipline
• Commercial awareness
• Initiative and problem-solving ability
• Ability to work independently
• Results-focused approach
Experience in real estate, Prop Tech, lettings, property management, property investment or property lead generation is strongly preferred.
Experience working with UK clients or other international markets would be a significant advantage.
SALARY & COMMISSION
Basic salary: ₹60,000–₹90,000 per month depending on experience, skills and ability.
PLUS COMMISSION ON SUCCESSFUL LANDLORD DEALS.
The successful candidate will receive additional commission for landlord leads generated by them that result in successfully completed business for PROPERTY GIFT AG LTD.
The commission structure will be agreed with the successful candidate.
PERFORMANCE
Performance will be measured primarily by genuine commercial results:
QUALIFIED LANDLORD LEADS → QUALIFIED APPOINTMENTS → SUCCESSFUL LANDLORD DEALS → PROPERTIES UNDER MANAGEMENT → RECURRING BUSINESS GROWTH
We are looking for someone who can:
RESEARCH → LEARN → IMPLEMENT → TEST → IMPROVE → PRODUCE RESULTS
This is a long-term opportunity for someone who wants to help build and grow the digital side of a London lettings and property management agency.
PROPERTY GIFT AG LTD
London, United Kingdom
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