Job Description:
The Digital Strategy Director will lead and elevate digital media strategies across pitches and existing accounts. Reporting to the Chief Strategy Officer this role is responsible for building innovative data-informed narratives and solutions that strengthen dentsu medias strategic offering and client impact. The Digital Strategy Director bridges the gap between brand strategy and digital execution ensuring strategies are future-ready platform-agnostic and grounded in measurable outcomes.
Key Responsibilities
- Lead digital media strategy in pitches and major account reviews delivering compelling narratives innovations and best-in-class solutions.
- Define digital investment strategies balancing allocations across programmatic social video and emerging platforms.
- Establish and track relevant KPIs ensuring strategies are measurable and data-driven.
- Identify and integrate the right data sources to enrich decision-making ensuring seamless flow between platforms and analytics.
- Advise planners and trading teams on digital platform capabilities optimization levers and measurement opportunities.
- Partner closely with measurement leads to ensure alignment between strategy and performance reporting.
- Provide feedback to the Product & Solutions Lead and Audience Data Lead to inform product development and innovation roadmap.
- Stay ahead of emerging platforms technologies and data solutions to ensure strategies remain competitive and forward-looking.
Qualifications & Experience
- 10 years experience in digital strategy planning or media consulting with proven leadership in pitches and client strategy.
- Deep expertise in programmatic social and digital video ecosystems.
- Strong understanding of big tech platforms (Google Meta Amazon TikTok Snap etc.) and their measurement frameworks.
- Experience integrating multiple data sources into unified planning and measurement strategies.
- Excellent storytelling and presentation skills with the ability to translate complex digital solutions into compelling narratives.
- Collaborative leadership style able to bridge strategy trading product and data functions.
Location:
Dubai
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent
Required Experience:
Director
Key Skills Business Development,Marketing,Pricing,Analysis Skills,Research Experience,Project Management,Research & Development,Strategic Planning,Financial Modeling,Leadership Experience,Management Consulting,Analytics
Employment Type : Full-Time
Experience: years
Vacancy: 1