Job Snapshot Role: Director - Digital and CRM Strategy Location: Dubai, United Arab Emirates Industry: Hospitality Function: Direct Marketing -CRM Experience: Minimum 8 years Job Type: Full-time Position Overview Director - Digital and CRM Strategy in Dubai, United Arab Emirates is a senior Hospitality leadership opportunity at Atlantis Resorts for an accomplished digital executive experienced in CRM, customer data platforms, digital channels, analytics, mobile applications, personalization, and customer journey optimization.
Job Details Country: United Arab Emirates City: Dubai Industry: Hospitality Function: Direct Marketing -CRM Salary: Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time Role Context Digital interaction is increasingly central to how luxury hospitality guests discover, book, experience, and return to a destination. The Director will shape this journey across websites, mobile applications, booking platforms, CRM infrastructure, customer data environments, and guest-facing technologies. Reporting to the Executive Director of Marketing, the position leads Digital Channels, Guest-Facing Technology, Data Analytics, and CRM capabilities. Its business impact extends across customer acquisition, direct booking conversion, personalization, retention, loyalty, and guest satisfaction. The Director will align these capabilities into a cohesive digital strategy that supports both guest expectations and commercial performance across Atlantis Dubai.
The successful candidate will bring at least 8 years of experience in senior digital leadership, ideally within a large and operationally complex organization. Substantial experience leading digital platforms, CRM programs, and customer data initiatives is essential. Candidates should understand enterprise CMS and CRM environments as well as customer data platforms, analytics technologies, system integrations, and digital performance optimisation. The role requires proven knowledge of SEO, conversion rate optimisation, customer acquisition, retention, personalization, and loyalty strategy. Experience managing mobile applications and digital product roadmaps is equally important. A strong analytical orientation is required. The Director should be able to move confidently from dashboards and customer behaviour data to commercial conclusions, investment priorities, and measurable actions. Leadership capability must extend beyond technology. The position requires excellent stakeholder management, persuasive executive communication, project leadership, and demonstrated success in building and developing high-performing teams. Experience within luxury hospitality, travel, premium consumer services, or another highly customer-centric environment is advantageous.
This position offers significant influence over the future of digital guest engagement within one of Dubai 's most distinctive luxury Hospitality environments. The scale and complexity of Atlantis Dubai provide exposure to sophisticated customer journeys, high-volume digital channels, premium guest expectations, and enterprise technology platforms. For a digital leader, the role combines strategic authority, commercial impact, technological innovation, and the opportunity to develop teams while advancing a long-term career within an international luxury hospitality portfolio.
Atlantis Resorts delivers integrated luxury hospitality experiences in Dubai through Atlantis, The Palm and Atlantis The Royal. Its operations bring together accommodation, dining, entertainment, leisure, wellness, technology, and personalized guest services, supported by a diverse international workforce focused on creating distinctive experiences and lasting guest relationships.
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