Director, Field Marketing EMEA

Position Overview:

The Director Field Marketing MEA/Mainland Europe is responsible forthe coordination and execution ofDiligentsmarketing strategy across key Middle East markets with a primary focus on the UAE and the Kingdom of Saudi Arabia (KSA) .

This role will lead integrated field-led marketing programs that:

• Support the launch and ongoing promotion of Diligent in the UAE enabling localized deployment of Diligent products in line with data residency and regulatory requirements.
• Drive awareness and pipeline around opening a new office in KSA and the establishment of a private cloud data centre designed to support boards executive teams and entities across the region.

The Director will work closely with colleagues across Product Marketing Digital Marketing Marketing Operations Sales Development Account & Regional Sales Leadership Customer Success and Partner/Channel teams to build coordinated optimized campaigns that are fully aligned to GTM priorities for the Middle East.

They will generate inbound demand and regional pipeline byoptimizing:

• Diligentspresence across regional web properties and digital campaigns
• Events and executive programsin UAE KSA and priority GCC markets
• Content marketing SEO SEM and ABM programstailored to boards governance leaders public sector organizations financial institutions and large enterprises.

The Director will be hands-on in building andoperatingthe infrastructure for leads reporting and analytics using platforms such as Marketo and Salesforce to fuel innovative and effective marketing campaigns.
TheManagement aspect of this role will be to look after the team of 4 FTE (2 DACH 2 FraBeLux) leading them in the transition from Field Marketing into Pipeline Marketing as the focus of the team shifts from creating pipeline to creating and driving pipeline through the sales funnel utilising the Diligent Pod GTM model.

Key Responsibilities

• Run the MEA Pod GTM model aligning with Sales BDRsBUsto drive effective sales plays in region
• Build pipeline across new logos and expansion of existing accountsincludinggeneratingmarketing-qualified leads bybuilding connected customer journeys through the buying cycle viamulti-channel online and offline programs
• Lead the Mainland Europe Field Marketing team to help them drive activity through the Pod GTM model to build effective marketing plans to support pipeline and booking goals within regions.
• Optimizeand nurture lead performance viamarketing automationlead nurturingand ABMprocesses
• Establish closed-loop analyticsand work closelywithMarketingSalesand Customer Successteamsto understand how our marketing activitydrives conversions anddelivers value to our clients.
• Lead campaign reportingto analyze performance and optimize as necessary
• Establish maintain and optimize scalable processes that ensure best practices in campaign and lead management media performanceanalyzing landing page and email best practices
• Work in partnership with our Digital team to buildand track SEO and SEM campaigns developing content and campaigns based on keyword research
• Track campaign ROI and influence the allocation of marketing spend based on past performance

Required Experience/Skills:

• Experienceacrossdigital marketing responsibilities (SEO SEM ABMstrategiesand best practices)
• Experienceutilizing modernplatforms across theMarTechstack includingMarketing Automation (egMarketo) and
• Experience building ABM strategies and campaigns
• A team player who loves to collaborate with cross-functional and regional teams
• Excellent communication skills both written and verbal
• Ability toanalysedata and use as the basis to make data led decisions
• Exceptional project management skills
• 10 years in managing managers experience required.

About Us

Diligent is the AI leader in governance risk and compliance (GRC) SaaS solutions helping more than 1 million users and board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk build greater resilience and make better decisions faster.

At Diligent were building the future with people who think boldly and move fast. Whether youre designing systems that leverage large language models or part of a team reimaging workflows with AI youll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge but as an opportunity. The future belongs to those who keep learning and we are building it together. At Diligent youre not just building the future - youre an agent of positive change joining a global community on a mission to make an impact.

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